CPG Branding Agency
Branding That Puts Your Best Foot Forward.
From the logo to packaging design, our testing and iterative process enhances brand identity while solidifying brand positioning.
Data-Driven Process
Building a successful brand requires more than just personal preferences or conventional tactics. That’s why we take a data-first approach to branding, considering every aspect of the brand with its target audience. We create a unique and powerful performance-ready brand by combining your identifiable brand elements, consumer insights, and testing.
Branding Services
- Brand Experience
- Identity Design
- Packaging Design
- Structural Design
- Brand Prototyping
- Brand Naming
- Brand Messaging
- Brand Communications
- Retail Display Design
- Club Display Design
- Production
- Brand Platform
Strategy
Formulate a strategy that defines your brand and connects with consumers.
Develop
Turning insights into actions to create on-brand concepts distinctly positioned.
Test
Validate our decisions at each step of the process for a confirmed best-choice.
SmashBrand is an amazing packaging design agency that helped our brand disrupt and dominate the market.
Cliff Morgan
Chief Executive Officer, G FUEL
Diagnose
01.
Thoroughly analyze the brand, category, and consumer to understand current positioning better.
Discuss
Tactically understand the brand, category, channels, and consumers.
Analyze
Comprehensive market research for background, trends, and gaps.
Audit
Identify strengths and weaknesses to inform the future strategy.
02.
Strategic Innovation
Identify opportunities for distinct brand positioning for market penetration.
Collaborate
Strategical ideation of approaches and concepts.
Insights
Curate research turning them into brand insights.
Decisions
Align data, experience, and expertise for informed choices.
Execute
03.
Test and confirm the most impactful brand theme, purchase drivers, and package design.
Naming
Test your stated position for marketplace strength.
Messaging
PackWords™ testing to validate purchase drivers.
Design
Test your concepts against retail shelf competition.
400
four hundred percent increase over the category leader.
Featured Work
Tailwind Hydration
A strategy and design that makes Tailwind a competitive threat.
Frequently Asked Questions
What is SmashBrand’s approach to branding?
Unlike most branding agencies, SmashBrand adopts a comprehensive and data-driven approach to branding. It involves stages like Diagnosis, Strategy Development, and Execution. We focus on understanding the market, consumer behavior, and competitive landscape to craft a brand identity that resonates with the target audience. This process is backed by thorough research and testing to ensure the brand stands out in the competitive market.
How does SmashBrand formulate its branding strategy?
We formulate the branding strategy through a multi-step process. This includes market analysis, trend assessment, competitive and retail audits, consumer targeting, and brand positioning. By evaluating market dynamics and consumer insights, we create a custom tailored brand design strategy that aligns with the client’s objectives, consumer desires, and market demands.
What is involved in the 'diagnosis' stage of SmashBrand's process?
In the Diagnose stage, SmashBrand conducts an extensive analysis of the category, consumer, and competition. This includes gathering data, understanding market trends, and identifying the brand’s current position. The aim is to create a solid foundation for strategy development by uncovering insights that drive brand growth.
What does the 'execution' phase entail in SmashBrand's branding process?
The Execute phase involves bringing the brand strategy to life. This includes design iterations, consumer testing, packaging design, purchase driver messaging, and optimization of messaging and packaging. SmashBrand ensures the final branding resonates with the target market and stands out on the shelf.
What specific branding services do you offer?
We offer a range of branding services including market and trend analysis, competitive audits, strategy development, consumer targeting, brand positioning, name development, market mapping, and consumer behavior analysis. Specifically for designs we offer logo creation, packaging designs, buyers decks, website designs and other brand collateral.
We do not offer digital marketing related services but can leverage our learnings for other graphic design purposes such as websites, trade show booths, and in-store displays.
How much do your branding services cost?
The cost of our branding services vary based on the scope and complexity of the project. Unlike the traditional branding agency, SmashBrand has developed a proprietary approach to brand development called the PathToPerformance™, a roadmap taking brands from conception to retail-ready. Our process includes brand strategy, brand design, and brand testing. A brand development project starts at $25,000.00, but we're happy to discuss unconventional opportunities for promising partnerships.
Where can I find examples of past clients who engaged with you for branding services?
You can find examples of our past clients and the successful branding services we have provided on our Works page. We believe that to be the “best branding agency” you must not only showcase the work but the impact it has for the brand.
On this page, you will find CPG brands that trusted us as their branding company, benefiting from our proven process.
What sets us apart is not just the visual transformation but also the performance data from our purchase intent testing, which provides a clear picture of the effectiveness of our branding strategies.
Do you offer rebranding for existing companies?
Yes, we offer rebranding services for existing companies. Our approach is tailored to enhance and revitalize your existing brand, focusing on maintaining brand consistency while updating the brand’s image to stay relevant in the current market. We understand the importance of preserving the established brand recognition and customer loyalty that your company has built over the years.
Our rebranding strategy is designed to strengthen these aspects, ensuring that any changes reinforce brand loyalty and align with the evolving needs and perceptions of your target audience. By carefully considering the heritage and equity of your brand, we ensure that the rebranding process respects and builds upon the legacy of your existing brand, enhancing its appeal and relevance to both existing and new customers.
What other services do you offer?
Besides branding, SmashBrand offers services like SKU optimization, price optimization, purchase intent testing, performance data analysis, and support for securing retail space. While we do not offer marketing related services, we do provide post-activation support for exploring new market opportunities and brand or product extensions. Please see the footer of our website for each individual service that we offer.
Our integrated brand development process integrates brand strategy, design, and testing into a single solution. Our team has decades of experience working for in brand management, creative design, and consumer testing positions with the industries leading companies.
Does my project come with a logo design?
Yes, logo design is often a part of SmashBrand’s branding projects. We develop a logo that aligns with the overall brand strategy and resonates with the target audience.
What industries does your branding agency specialize in?
SmashBrand is most recognized as a CPG branding agency focused on clients who sell in retail. Our works page showcases our work with food and beverage, health and beauty, and other categories of consumer packaged goods.
However, we are open to discussing branding projects that service different industries.
How can I be certain that my branding project will resonate with consumers?
We ensure branding resonance through consumer insights, market research, and predictive testing methodologies. Our approach involves understanding consumer preferences and market trends, thereby increasing the likelihood of successful consumer engagement.
What if I don't know the name of my product?
We offer naming services that can be included in our Path To Performance™ branding process. Our creative and data-driven methods to develop product names that are memorable, relevant, and align with your brand strategy.
Is my brand logo different than my packaging logo?
The brand logo and packaging logo can be the same or different, depending on the branding strategy. SmashBrand tailors this aspect of our branding service based on the overall brand identity and market positioning goals.
What if I have a parent company that owns the brand? Do I get 2 logos?
If a parent company owns the brand, We can develop distinct logos for both, ensuring they align with their respective brand identities while maintaining a cohesive relationship.
How customizable are your branding packages?
Because of our proven Path To Performance™ process, our branding packages all follow a similar framework. Depending on the needs of our client, some services may or may not be included based on the product category, competitive set, and budget constraints.
Can clients be involved and be involved in the branding process?
Yes, client involvement is an integral part of SmashBrand’s process. We encourage collaboration and input from clients to ensure the branding aligns with their vision and business objectives.
What deliverables will I receive upon completion of the branding project?
As your creative agency, in addition to the core design assets you will receive several key deliverables. These include comprehensive brand guidelines, an in-depth document on brand foundations, and a strategically crafted buyers deck.
The brand guidelines are essential for maintaining brand consistency across all platforms and touchpoints. This document will detail the visual and communicative elements of your brand, such as logo usage, color palettes, typography, and messaging tone, ensuring that your brand's identity is cohesively represented.
The brand foundations document is another crucial deliverable. It dives deep into the core elements of your brand, providing a foundation that significantly improves your marketing strategy and digital strategy. This document serves as a roadmap for your brand's positioning, messaging, and overall market approach, aligning all marketing efforts for maximum impact.
Lastly, the buyers deck is an invaluable tool for engaging with retail partners and stakeholders. It is designed to showcase the strength and appeal of your brand in a compelling and data-driven manner, aiding in securing shelf space and partnerships.
These deliverables collectively provide a robust framework for your brand’s future growth and presence in the market, aligning with SmashBrand's commitment to excellence as a top-tier creative agency.
What support can we expect post-activation for exploring new market opportunities or brand and product extensions?
Post-activation, SmashBrand provides ongoing support for exploring new market opportunities and brand or product extensions. This includes market analysis, consumer insights, and strategic guidance to adapt and grow the brand in evolving markets.