Evidence based design
that drives results.
Increase in purchase intent for America's #1 cocktail mixer.
Increase in purchase intent for the leading DTC brand in pet.
Increase in purchase Intent for the leading guacamole brand.
Process.
Using consumer insights to design brands and packaging experiences.
SmashBrand combines world-class creative talent with modern consumer testing to develop package designs that don’t just look great—they drive sales. We push creative boundaries while minimizing risk, resulting in branding and packaging that stands out on shelf and drives more trial.
We don’t rely on subjective opinions or play it safe. Instead, we explore a wide range of innovative concepts informed by strategic insights. We then validate these designs through early and frequent testing with real category consumers. This data-driven process enables us to make bold, calculated design choices.
The results are distinctive designs that extend beyond packaging to become ownable brand assets.
Services.
Our design capabilities.
Strategically organized product portfolios to maximize brand equity and simplify consumer decision-making.
Distinctive visual and verbal identities that resonates with your target audience and sets you apart from competitors.
Persuasive, benefit-driven messaging that connects with consumers and reinforces your brand's unique positioning.
Compelling packaging that captures attention, communicates key benefits, and drives purchase decisions at shelf.
Develop distinctive packaging structures that enhance product functionality while creating competitive advantage through shelf differentiation.
Flawless execution from concept to final product with expert pre-press and production guidance.
Create impactful point-of-sale materials that extend your brand story and drive purchase behavior in the retail environment.
Website Design
User-friendly, brand-aligned digital presence that effectively showcases your products and engages consumers.
Optimized digital assets that help your brand stand out online, increasing engagement and driving sales.
Comprehensive guidelines to maintain brand consistency across all touchpoints and communications.
Essential assets and strategies for successful brand launches and ongoing promotions for in-house and external agency partners.
DTC Design
Develop cohesive direct-to-consumer packaging and unboxing experiences that build brand loyalty and encourage repeat purchase.
Merchandising Strategy
Effective in-store tactics to maximize visibility and drive purchase at the point of sale.
Integration.
How we build
brands that win.
We’ve taken the best ideas, approaches, and methodologies across the functions that matter most when developing a brand: Strategy, Design, and Insights. By recruiting top-tier talent from world-class CPGs, renowned agencies, and leading research firms and putting them together on one team, we move faster and better to develop brands that win customers, not just awards.
Strategy
Led by former brand managers from blue-chip CPG companies who understand your business challenges and market dynamics.
Design
Creative experts trained at top brand agencies, translating consumer insights into impactful designs for major CPG brands.
Testing
Modern consumer testing that simulates real retail environments, mapping the crucial 10-second buyer journey.
Our Results.
Explore Data-Driven
Success Stories.
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
A packaging refresh revitalized the brand, boosting market share across its cocktail mixer and Ready-to-Drink lines.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.