Brand development that increases sales velocity, guaranteed.

Actionable distinction through pragmatic brand positioning.

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$350M
In Annual Sales

Strategic repositioning transformed G Fuel from a niche sports supplement to the premier energy drink for gamers, driving brand growth to $350 million in sales and establishing market leadership in the competitive gaming beverage category.

Process.

Positioning and brand ideas rooted in what consumers experience when they buy products.

Positioning is your brand’s strategy, contextualized to consumers’ choices in the market. Without a clear and ownable position, your brand risks being a me-too with no pricing power. But, positioning is only relevant when it’s clear to the consumer and helps them choose your product over others.

We develop brand positioning strategies that drive tangible business outcomes – from stronger shelf presence to increased sales velocity. Our approach ensures your positioning directly influences packaging design, retail execution, and growth opportunities across channels.

Services.

Our positioning capabilities.

Consumer Segmentation

Identify and group your category's consumers based on purchase behaviors and needs to reveal which segments offer the highest ROI for growth potential.

Usage & Attitudes Studies

Map consumer attitudes, behaviors, and unmet needs within your category to identify the most compelling "jobs to be done" for your target consumers.

Growth Consumer Targeting

Define your brand’s marketing focus across core and adjacent groups and how your message may need to shift per target.

Retail Audits

“Boots on the ground” analysis of retail stores to bring the reality of the shopping environment into your project.

Competitive Product Audits

Review a deep analysis of competing brands’ positioning, messaging, design and product offerings to inform strategy.

Market Mapping

Research, data and perception-based mapping of the competitive brands within your “job to be done” for the consumer.

Brand Personality

Actionable guidelines on how your brand shows up to the consumer.

Value Proposition

Understand why your brand is “worth it” vs. competitive options.

Positioning Test

Don’t guess - know which “way in” works best to promote the value and uniqueness of your product to your target consumer.

Brand Foundations

Tie data, insights and learnings together to express your brand proposition simply in a easy to understand framework.

Integration.

Brand positioning is more useful when created from an integrated point of view.

We’ve taken the best ideas, approaches, and methodologies across the functions that matter most when developing a brand: Strategy, Design, and Insights. By recruiting top-tier talent from world-class CPGs, renowned agencies, and leading research firms and putting them together on one team, we move faster and better to develop brands that win customers, not just awards.

1
Strategy

Our positioning is rooted in real-world purchase decisions, delivering actionable strategies that drive brand growth and marketing effectiveness. We focus on consumer insights that translate directly to shelf performance.

2
Design

We integrate visual distinction and brand personality into our positioning work, ensuring cohesive messaging across all touchpoints. Our approach combines big brand ideas with persuasive copywriting to maximize sales potential.

3
Testing

Through modern methodologies, we identify category purchase drivers and opportunities for brand differentiation. Our data-driven approach provides clear direction on how to win from the outset, minimizing risk and maximizing market impact.

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I’ve worked with SmashBrand on several projects and they always drive big results.

Todd Bellucci CMO, Whistle Pig
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Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

What happens next?
  1. One of our experts will look over your details and contact you.
  2. If needed, we’ll sign an NDA to keep the highest level of privacy.
  3. We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.