Actionable distinction through pragmatic brand positioning.
Strategic repositioning transformed G Fuel from a niche sports supplement to the premier energy drink for gamers, driving brand growth to $350 million in sales and establishing market leadership in the competitive gaming beverage category.
Process.
Positioning and brand ideas rooted in what consumers experience when they buy products.
Positioning is your brand’s strategy, contextualized to consumers’ choices in the market. Without a clear and ownable position, your brand risks being a me-too with no pricing power. But, positioning is only relevant when it’s clear to the consumer and helps them choose your product over others.
We develop brand positioning strategies that drive tangible business outcomes – from stronger shelf presence to increased sales velocity. Our approach ensures your positioning directly influences packaging design, retail execution, and growth opportunities across channels.
Services.
Our positioning capabilities.
Consumer Segmentation
Identify and group your category's consumers based on purchase behaviors and needs to reveal which segments offer the highest ROI for growth potential.
Usage & Attitudes Studies
Map consumer attitudes, behaviors, and unmet needs within your category to identify the most compelling "jobs to be done" for your target consumers.
Define your brand’s marketing focus across core and adjacent groups and how your message may need to shift per target.
“Boots on the ground” analysis of retail stores to bring the reality of the shopping environment into your project.
Review a deep analysis of competing brands’ positioning, messaging, design and product offerings to inform strategy.
Research, data and perception-based mapping of the competitive brands within your “job to be done” for the consumer.
Actionable guidelines on how your brand shows up to the consumer.
Understand why your brand is “worth it” vs. competitive options.
Positioning Test
Don’t guess - know which “way in” works best to promote the value and uniqueness of your product to your target consumer.
Tie data, insights and learnings together to express your brand proposition simply in a easy to understand framework.
Integration.
Brand positioning is more useful when created from an integrated point of view.
We’ve taken the best ideas, approaches, and methodologies across the functions that matter most when developing a brand: Strategy, Design, and Insights. By recruiting top-tier talent from world-class CPGs, renowned agencies, and leading research firms and putting them together on one team, we move faster and better to develop brands that win customers, not just awards.
Strategy
Our positioning is rooted in real-world purchase decisions, delivering actionable strategies that drive brand growth and marketing effectiveness. We focus on consumer insights that translate directly to shelf performance.
Design
We integrate visual distinction and brand personality into our positioning work, ensuring cohesive messaging across all touchpoints. Our approach combines big brand ideas with persuasive copywriting to maximize sales potential.
Testing
Through modern methodologies, we identify category purchase drivers and opportunities for brand differentiation. Our data-driven approach provides clear direction on how to win from the outset, minimizing risk and maximizing market impact.
Our Results.
Explore Data-Driven
Success Stories.
Our clients believe in our brand development integration because it’s proven to work.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
A packaging refresh revitalized the brand, boosting market share across its cocktail mixer and Ready-to-Drink lines.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.