Test hypotheses through creative expression.

The PREformance™ Design Diagnostic Test maps creative strategy to realistic consumer choice drivers. We test hypotheses through creative expression to learn how design, messaging, and placement work together. This approach uncovers whether designs are too busy, the level of emotive connection with the design, and other critical insights.

Our comprehensive assessment ensures your packaging captures attention, communicates key messages, and drives purchase decisions. Our creative team directly applies these insights to subsequent rounds of creative development, refining designs to better meet consumer expectations and enhance market performance.

• Purchase Preference:
  Measures consumer likelihood to switch from their existing brand. Compares a new concept or current packaging against a competing product, revealing potential market impact.
• Visual Impact:
  Employs AI analysis to quantify design noticeability within the critical 3-5 second window. Assesses immediate visual appeal in a competitive retail context.
• Relevance & Advantage:
  Evaluates how well each design meets consumer needs and its perceived edge over category competitors. Identifies concepts with the strongest problem-solution fit and market potential.
• Strategic Resonance:
  Analyzes overall design coherence, pinpoints potentially confusing elements, and gathers targeted feedback on specific packaging components.
• Distinctive Assets:
  Identifies the most memorable packaging elements through consumer heat maps. Highlights standout features that drive brand recognition and recall.
• Purchase Driver Communication:
  Evaluates how effectively each design conveys the five key purchase drivers. Benchmarks performance against current packaging to guide optimization.
• Design Balance & Clarity:
  Assesses design coherence and identifies potential visual friction points. Gathers targeted feedback on specific packaging elements to optimize overall communication effectiveness.
• Consumer Verbatims:
  Collects rich, open-ended feedback tied to specific packaging elements. Provides actionable insights into how creative choices influence consumer decisions, informing future design iterations.