Brand development that increases sales velocity, guaranteed.

Yucatan A 34% lift in purchase intent delivers 32% sales growth across retail.

Before
Yucatan Guacamole Old Packaging Design

Yucatan's legacy packaging lacked the visual impact to drive category growth and attract younger consumers in the competitive guacamole market.

33 PT Purchase Intent
  • Relevance
  • Advantage
  • Freshness
  • Real avocados
  • Quality
  • Convenient
  • Long shelf life
  • Brand I trust
  • Good value
After
Yucatan Guacamole New Packaging Design

Our data-driven redesign enhanced shelf standout and millennial appeal, driving stronger purchase preference and increasing Yucatan's market share.

67 PT Purchase Intent
  • Relevance
  • Advantage
  • Freshness
  • Real Avocados
  • Quality
  • Convenient
  • Long shelf life
  • Brand I trust
  • Good value

Packaging refresh to boost shelf appeal and drive preference across new consumer segments.

Yucatan, a 28-year leader in the guacamole category, needed a packaging refresh to stay relevant and attract millennial shoppers, all while retaining its loyal customer base. 

The challenge was to engage a younger demographic without diluting brand equity or alienating long-time consumers. To do this, the design had to align with millennial purchase drivers while ensuring Yucatan remained a trusted choice for its existing audience.

Our process enabled Yucatan to increase sales by 30% in the U.S. and 40% in Canada, attracting new customers and enabling the launch of new SKUs in flexible packaging. Our data-driven approach guaranteed performance, fueling brand growth and increasing market penetration.

Expertise Leveraged
Positioning

Brand Foundations
Brand Language
Retail Audits
Competitive Audits
Market Mapping
Value Proposition
Consumer Growth Targeting

Design

Brand Identity
Structural Design
Packaging design
Copywriting
Pre-production
In-Store Marketing

Testing

Pack Words Test
Design Diagnostic Test

yucatan guacamole

They are uniquely able to put aside personal feelings and validate all of the recommendations that they give you.

Jessica Brown Director of Marketing
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Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

What happens next?
  1. One of our experts will look over your details and contact you.
  2. If needed, we’ll sign an NDA to keep the highest level of privacy.
  3. We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.