Packaging refresh to boost shelf appeal and drive preference across new consumer segments.
Yucatan, a 28-year leader in the guacamole category, needed a packaging refresh to stay relevant and attract millennial shoppers, all while retaining its loyal customer base.
The challenge was to engage a younger demographic without diluting brand equity or alienating long-time consumers. To do this, the design had to align with millennial purchase drivers while ensuring Yucatan remained a trusted choice for its existing audience.
Our process enabled Yucatan to increase sales by 30% in the U.S. and 40% in Canada, attracting new customers and enabling the launch of new SKUs in flexible packaging. Our data-driven approach guaranteed performance, fueling brand growth and increasing market penetration.
