Case Study – Red Gold
Over the previous five years, Red Gold had engaged four agencies with no significant results. By implementing the Path to Performance methodology, we identified a distinct niche within the canned tomatoes market, focusing on younger audiences. This innovative category approach led to a remarkable 400% increase in sales velocity.
Results – One Year IRI Shopper Data
While competitive brands are largely declining, Tomato Love products have grown post-label change across Total US – All Outlets.
Final store count for Tomato Love at Kroger – 2,025 stores, including Fred Myer. Red Gold is officially Coast to Coast. BIG WIN… Couldn’t have done it without SmashBrand!!!!!! – Colt Reichart, CMO
From emerging startups to global icons,
We deliver retail success for our CPG partners and friends.
42% Increase
In Purchase
“They are uniquely able to put aside personal feelings and validate all of the recommendations that they give you.”
27% Increase
In Purchase
“Smart design. Informed by data. Driven by research. Their process and helped us become the fastest growing pet brand in the US.”
21% Increase
In Purchase
“This is how you successfully launch a new line extension. We made the right choice partnering with SmashBrand.”
