Big CPG
expertise meets entrepreneurial agility.

Kevin is a dynamic entrepreneur who has founded and scaled multiple successful e-commerce and in-store brands distributed across major retailers from Walmart to GNC, launching a chain of retail stores, a regional distribution company, and several nutrition brands with over $50 million in revenue.

Christy brings two decades of expertise from leading roles at Kraft, PepsiCo, Unilever, and JBS where she managed the development and transformation of household names. Her background spans launching new brands, refreshing legacy products, and driving global innovation in the food and beverage sector.

For nearly two decades, Magdalena has led design for branding and packaging, including more than ten years as a design director shaping identities and packaging systems for consumer brands. She now directs creative at SmashBrand, taking every project from first concept to production and using consumer test results to push each design toward a measurable win at shelf.

Elicia spent nearly 20 years in shopper marketing and commerce, leading account teams and directing programs for global CPG brands at some of the largest marketing networks in the industry. As Client Success Leader, she guides each client through our Path to Performance, keeping strategy, design, and testing on schedule and focused on the results the brand needs.

Michael is a seasoned entrepreneur with two decades of experience using consumer insights and data to found multiple globally distributed CPG brands. He now leads innovation for our in-house consumer testing and insights systems, keeping us at the forefront of technology with best-in-class predictive capabilities.

Before joining SmashBrand, Megan served six years as Chief Creative Officer of a global brand consultancy, part of a brand building career of more than 20 years that also includes founding her own storytelling practice. Her focus today is brand architecture and positioning that keep growing portfolios coherent and help legacy brands reach the next generation of shoppers.

Shelbi’s 30-year career spans award-winning design leadership for CPG giants like Kellogg’s and Publicis Groupe consistently delivering brands that exceed market performance. She leads our integrated design team in translating consumer insights into breakthrough brands that drives retail success.

Over the past decade, Jessica has run client service operations for major brands and built the capacity planning, forecasting, and process systems that keep complex work on track. Today she leads agency operations at SmashBrand, coordinating projects, people, and timelines across strategy, design, and testing so every client has a clear view of where their work stands.

A cognitive neuroscientist by training, Sigi taught as an Assistant Professor at the UCLA Semel Institute before spending a decade as a vice president leading consumer research. At SmashBrand, he heads consumer testing and insights, designing studies that predict how shoppers actually behave at shelf and turning purchase intent data into clear direction for every launch.