Our Approach.

Rooted in deep consumer insights and strategic innovation, our approach combines market research, trend analysis, and creative brainstorming to generate product ideas that address unmet consumer needs and leverage your brand’s unique strengths. Instead of ending with words on a page, we create visual representations of what the products will be and look like to get a truer sense of the idea for internal discussion or consumer validation.

Consumer-Centric Ideation

We prioritize the consumer from beginning to end, using data-driven insights to guide our ideation process, ensuring relevance and opportune potential.

Market Trend Analysis

Our brand development experts stay ahead of market trends, integrating the latest developments and consumer behaviors into our ideation sessions.

Cross-Functional Expertise

Leveraging a diverse range of expertise, we integrate experienced CPG brand strategists and senior designers to create holistic product concepts.

Unlocking new market potential driving brand growth.

Our new product ideation service ensures that your brand can seize new opportunities, stand out in the market, and achieve continuous growth. By focusing on category creation, innovation, and disruption, we deliver products that lead, redefine, and excel in the marketplace.

• Category Creation: Understand how to approach new product categories that meet emerging consumer needs, and how to position your brand to lead and define new market spaces.
• Category Innovation: Identify opportunities where your brand’s equity intersects with competitive whitespace, enabling your brand to capture increased market share through innovative product offerings.
• Category Disruption: Create disruptive product ideas that challenge and redefine market standards, positioning your brand as a trailblazer and capturing significant competitive advantages.

Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.