Predict packaging success with data-driven insights for a competitive advantage.

Using monadic exercise methodologies, we immerse consumers in a realistic retail environment, rotating optimized design concepts into authentic purchase decisions. This approach allows us to evaluate your design concepts priced against top category competitors, measuring selection across critical metrics.

For existing products, we look for a lift in purchase intent to validate designs for production readiness. Because our methodology closely mimics actual consumer shopping behavior, it’s highly predictive of real market outcomes. We assess performance across key metrics such as:

• Shelf Standout:
  Simulates a competitive retail environment to measure real-world shelf impact. We track first and second consumer notices within a planogram, providing insights on your product’s visibility.
• Visual Impact:
  Quantifies your design’s noticeability within the crucial 3-5 second decision window. Offers data-driven assessment of findability in a competitive retail context.
• Purchase Intent:
  Evaluates consumer selection behavior using a priced set of products, including competitors and your concept. Reports percentage selections for each option, showing comparative purchase likelihood.
• Purchase Drivers:
  Identifies the top factors influencing consumer product choices. Provides category averages and concept-specific variations to optimize key selling points.
• Communication:
  Assesses how well each design communicates key purchase drivers. Benchmarks new concepts against current packaging, highlighting areas for improvement.
• Head to Head Preference:
  Measures final concepts against each other in a direct comparison. Reports percentage preferences, revealing clear consumer choices when designs compete side-by-side.
• Brand & Product Perceptions:
  Scores how effectively each design communicates key purchase drivers. Compares new concepts against current packaging, identifying strengths and areas for improvement.

Our predictive methodology combines quantitative measurement with qualitative depth. Using a statistically robust sample of 150+ targeted consumers per concept, we employ advanced techniques, including MaxDiff analysis and statistical modeling. By pinpointing areas for enhancement and validating design decisions, the PREformance™ test empowers you to launch packaging primed for success in competitive category dynamics.