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Category Insights, Shopping With Christy
I wanted to buy this. The packaging talked me out of it.
Sometimes the product is right, the occasion is right, and the shopper is ready to buy, but the packaging kills the sale. This handheld cheesecake has plenty going for it: convenience, portionability, and a familiar dessert consumers already love. But the packaging creates uncertainty. The retro-inspired graphics can read as dated rather than nostalgic, the…
Category Insights, Shopping With Christy
What Garbage In Garbage Out Means for AI Packaging Concepts
AI can generate packaging concepts fast, but speed doesn’t guarantee performance. Strong concepts start with consumer insight. In pizza packaging, understanding that gooey cheese, crust texture, and clear taste cues drive choice gives AI something far more valuable than a generic prompt. When consumer research becomes part of the creative brief, AI shifts from an…
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