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by Kevin Smith
August 1, 2018

The Importance of Market Research in Package Design

Sometimes packaging genius is champagne, a joyous little accident. More often than not, however, it’s the Manhattan Project, i.e., meticulously researched. If you’re looking to […]

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by Kevin Smith
July 19, 2018

Packaging Design: How to Define Your Target Market

It’s tempting to market your products to as many consumers as possible, but we’re well past the days of believing in the “shotgun” approach to […]

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by Kevin Smith
July 2, 2018

The Transition from E-commerce to Store Shelf

There are no two ways about it. E-commerce is a staple of modern retail. Growth rates for e-commerce continue to rise, and everybody wants a […]

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by Kevin Smith
June 12, 2018

Packaging Design Awards & Competitions

Over the years we found ourselves searching the internet for competitions to submit work for SmashBrand.  What we noticed was the lack of a single […]

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by Kevin Smith
June 6, 2018

Make Your Brand Storytelling Work

Brand storytelling is a powerful, effective packaging strategy used to connect with consumers and leave a lasting impression. With brand storytelling, the devil is in […]

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by Kevin Smith
May 15, 2018

3 Ways to Connect With Millennials Through Packaging Design

The internet has switched the power dynamic of shopping away from retailers and placed it firmly in the hands of consumers. Where customers were once […]

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by Kevin Smith
May 2, 2018

Can Your Packaging Design Survive the World of Amazon Distribution?

I love Amazon. Most of the time. The last time I ordered from them, I was buying a lovely glass beer stein with a metal […]

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by Kevin Smith
April 17, 2018

Hacking the Psychology of Your Brand Design

How often do you take the time to read product labels when you’re out shopping? If you’re like most people, you probably take a quick […]

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by Kevin Smith
March 23, 2018

Packaging Design Without Context Is Functionally Useless

The goal of packaging design is to communicate with customers and create positive perceptions for your brand. Therefore, try to understand the elements that play […]

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by Kevin Smith
March 12, 2018

How To Make Your Private Label Brand Premium

Packaging is an important part of any successful marketing campaign. Brands need to be presented in a way that’s attention-grabbing and resonates with their target […]

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