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by Kevin Smith
January 30, 2018

5 Basics of Eye-Catching Package Design

Everyone’s heard a pitch about the art of sales. Packaging, on the other hand, tends to be more of an insider conversation. There’s a tremendous […]

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by Kevin Smith
January 3, 2018

Packaging Design and the Emotional Purchase

Shoppers go into the store with different needs. Spendthrifts keep their wallets chained to a pack of junkyard dogs. It’s value above all else. Chefs […]

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by Kevin Smith
December 12, 2017

The Importance of the Dieline in Packaging Design

Your dieline is the heart of your packaging design. Learning the basics of dieline creation will guarantee that your project isn’t sunk before it begins. […]

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Food Packaging Design – The Playbook For Success
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by Kevin Smith
August 24, 2017

Food Packaging Design – The Playbook For Success

We’ve worked closely with many brands, from huge, national companies to tiny startups getting their foot in the door, and own several of our own […]

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by Kevin Smith
August 8, 2017

Critical Food Packaging Design Recommendations

Product packaging can serve as an important point of competitive differentiation for brands that know how to use it to their advantage. As we know, […]

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by Kevin Smith
July 31, 2017

How to Reach Senior Shoppers with Packaging Design

Businesses that want to engage senior shoppers must understand their priorities—and how they differ from their Millennial counterparts. When marketers develop strategies, they often target […]

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by Kevin Smith
July 25, 2017

Psychological Strategies for High-Impact Package Design

The decision to purchase is influenced by many psychological variables that package designers need to address. How long do you look at a product before […]

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by Kevin Smith
July 18, 2017

Five Things Effective Packaging Must Do

Forget product quality – consumers decide whether or not to buy something based on how effective your packaging is. Let’s face it: There’s way too […]

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Is Your Brand Messaging Effective?
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by Kevin Smith
June 21, 2017

Is Your Brand Messaging Effective?

The message you sends through your product packaging is complex—so you’d better not screw it up. Think of packaging as communication between your brand and […]

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Effective Packaging for 2017 Consumer Trends
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by Kevin Smith
June 14, 2017

Effective Packaging for 2017 Consumer Trends

Effective packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends before they become commonplace. For many […]

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