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by Kevin Smith
April 8, 2020

Best Practices For Cannabis Packaging Design

Once upon a time, a dime bag of shake and the latest Pink Floyd vinyl may have meant everything in the world to a group […]

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by Kevin Smith
March 11, 2020

Attracting Millennials To Your Pet Brand With Packaging Design

Depending on who you talk to, Millennials are either the scourge or saviors of our world. On the one hand, they’re blamed for helping the […]

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by Michael Keplinger
February 18, 2020

How Marketing and Branding Differ in Your Customer Outreach Strategy

Is there a difference between branding and marketing? On the surface, the two sound pretty similar. A branding strategy is just one aspect of your […]

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by Kevin Smith
January 29, 2020

The Complete Packaging Design Process: From Concept to Print

On its surface, packaging design seems simple. You come up with a layout, put together some colors, and slap some text on it. Boom—you have […]

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by Kevin Smith
January 7, 2020

How to Create Cosmetic Package Design That Can Compete on the Store Shelf

Despite how light and approachable cosmetic packaging design tends to be, it’s a niche with substantial competition at the retail level.  We’ve all seen it; […]

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by Kevin Smith
December 12, 2019

Packaging Design for Kids

With the holidays around the corner, it’s almost time for parents to sit in their pajamas around the Christmas tree, face in hand, as their […]

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by Michael Keplinger
November 4, 2019

How Top Agencies Create Winning Brand Strategies

Whether rebranding or preparing for launch, your branding influences every aspect of presentation and marketing for your product. Given the omnipresence of your brand, you […]

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by Kevin Smith
October 14, 2019

A Simplified Primer to Defining a Brand: What Is Branding?

Branding is part art, part science. There are a lot of intangible elements that go into shaping a brand that stands out and brings in […]

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by Kevin Smith
September 20, 2019

Cannabis Marketing and the Role of Packaging Design

We’ve worked developing some of the leading brands in the industry and without a doubt, it’s a good time to be a cannabis vendor. In […]

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by Michael Keplinger
August 29, 2019

How to Write a Brand Promise You Can Keep

Does your company have a brand promise? The phrase might sound a little jargon-y, along the lines of general “mission statements” or other corporate slogans. […]

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