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by Kevin Smith
October 14, 2019

A Simplified Primer to Defining a Brand: What Is Branding?

Branding is part art, part science. There are a lot of intangible elements that go into shaping a brand that stands out and brings in […]

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by Kevin Smith
September 20, 2019

Cannabis Marketing and the Role of Packaging Design

We’ve worked developing some of the leading brands in the industry and without a doubt, it’s a good time to be a cannabis vendor. In […]

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by Michael Keplinger
August 29, 2019

How to Write a Brand Promise You Can Keep

Does your company have a brand promise? The phrase might sound a little jargon-y, along the lines of general “mission statements” or other corporate slogans. […]

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by Michael Keplinger
June 26, 2019

Understanding Packaging Design Testing

If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and […]

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by Kevin Smith
June 4, 2019

6 Packaging Design Trends Dominating 2019

Packaging design trends fall in and out of fashion. It was true 100 years ago, and it’s true today. But sometimes certain design trends transcend […]

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by Michael Keplinger
May 14, 2019

How Consumers Research and Buy Products

For years, consumers bought products the same way. They’d see ads on TV, magazines, or radio, they’d go to a brick-and-mortar store, and after a […]

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by Kevin Smith
April 24, 2019

Consumer Testing Product Names to Increase Sales

In the past, we’ve discussed how to structure your packaging design for maximum shelf appeal, and how to leverage your packaging to be more engaging. […]

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by Monika Cascone
April 8, 2019

4 Simple Strategies for Engaging Customers With Packaging

Your product’s packaging can make or break a sale. If your packaging is engaging, polished, and attractive, it’s an easy way to differentiate yourself from […]

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by Michael Keplinger
March 26, 2019

Understanding Package Design Testing for CPG Brands

Packaging is the face of your product. It’s a key driver of sales in retail environments and acts as a chief way to differentiate yourself […]

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by Monika Cascone
March 4, 2019

4 Millennial Packaging Design Tips for Customer Engagement

Millennials (born roughly between 1980 and 2000) represent one of the biggest markets for CPG manufacturers. With nearly $200 billion in total spending power, it […]

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