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by Kevin Smith
January 7, 2020

How to Create Cosmetic Package Design That Can Compete on the Store Shelf

Despite how light and approachable cosmetic packaging design tends to be, it’s a niche with substantial competition at the retail level.  We’ve all seen it; […]

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by Kevin Smith
December 12, 2019

Packaging Design for Kids

With the holidays around the corner, it’s almost time for parents to sit in their pajamas around the Christmas tree, face in hand, as their […]

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by Michael Keplinger
November 4, 2019

How Top Agencies Create Winning Brand Strategies

Whether rebranding or preparing for launch, your branding influences every aspect of presentation and marketing for your product. Given the omnipresence of your brand, you […]

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by Kevin Smith
October 14, 2019

A Simplified Primer to Defining a Brand: What Is Branding?

Branding is part art, part science. There are a lot of intangible elements that go into shaping a brand that stands out and brings in […]

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by Kevin Smith
September 20, 2019

Cannabis Marketing and the Role of Packaging Design

We’ve worked developing some of the leading brands in the industry and without a doubt, it’s a good time to be a cannabis vendor. In […]

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by Michael Keplinger
August 29, 2019

How to Write a Brand Promise You Can Keep

Does your company have a brand promise? The phrase might sound a little jargon-y, along the lines of general “mission statements” or other corporate slogans. […]

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by Michael Keplinger
June 26, 2019

Understanding Packaging Design Testing

If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and […]

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by Kevin Smith
June 4, 2019

6 Packaging Design Trends Dominating 2019

Packaging design trends fall in and out of fashion. It was true 100 years ago, and it’s true today. But sometimes certain design trends transcend […]

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by Michael Keplinger
May 14, 2019

How Consumers Research and Buy Products

For years, consumers bought products the same way. They’d see ads on TV, magazines, or radio, they’d go to a brick-and-mortar store, and after a […]

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by Kevin Smith
April 24, 2019

Consumer Testing Product Names to Increase Sales

In the past, we’ve discussed how to structure your packaging design for maximum shelf appeal, and how to leverage your packaging to be more engaging. […]

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