Types.
Innovation
Why Package-First Innovation is Your Key to Market Success.
Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.
Positioning
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Innovation, Positioning, Strategy
The Smart Way to Build a Hybrid Brand Architecture in CPG.
Discover how hybrid brand architecture strengthens brand equity, prevents confusion, and drives CPG growth with a smarter, scalable brand strategy.
NICE PACKAGE
How to create loyalty with the channel agnostic consumer.
In this edition of NICE PACKAGE you will learn how to create a package design that works across different channels. Discover how to win in omnichannel.
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Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
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