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Positioning

View Your CPG brand extension through these 4 lenses to get it right.

Innovating a CPG brand extension — whether you’re iterating on an existing product or entering a new category altogether — can be a valuable strategy to drive growth. Doing so may allow you to attract new consumers, capture more space on the retail shelf, stay relevant to existing customers, outpace the competition, and — ultimately — achieve higher brand visibility and awareness. 

Innovation, Positioning, Strategy

Crafting A Winning Identity Through Brand Ideation.

Every second your brand exists on a shelf or a screen, it’s being judged harshly. Consumers are making split-second decisions, and if your identity doesn’t connect instantly, it’s game over. That’s why brand ideation isn’t just important—it’s essential. 

Design, Innovation, Strategy

Turning Product Ideation Concepts into Winning Innovation.

Great ideas die without the right process. With the right process, product ideation is a structured framework that transforms sparks of creativity into actionable strategies, leveraging tools like design thinking to evaluate and refine every product idea. It’s a product manager’s secret weapon—a proven method for moving from an ideation workshop to impactful product development. …

Strategy, Design, Testing

The ROI of packaging: How to design CPG packs that win with consumers.

Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought?  Your product’s packaging is the embodiment of your brand. A silent…

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The ROI of packaging: How to design CPG packs that win with consumers.
The ROI of packaging: How to design CPG packs that win with consumers.

Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought?  Your product’s packaging is the embodiment of your brand. A silent…

Learn More About The ROI of packaging: How to design CPG packs that win with consumers.

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