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Shopping With Christy
When Cereal Becomes Art And Branding Becomes Culture
What happens when consumer culture meets fine art? At Crystal Bridges Museum of American Art, KAWS reimagines General Mills’ Monster Cereals showing us the power of nostalgia. In this video, Christy explores how CPG brands can transcend the aisle and shape cultural memory.
Shopping With Christy
Will This Limited-time Offer Drive Conversions?
Ritz’s summer-themed innovation baked to a crisp. Christy breaks down this seasonal SKU where playful packaging meets mixed messaging.
Shopping With Christy
Barebells protein bar lookin like Rolo’s?
In this packaging breakdown, Christy explores Barebells’ latest SKU spotted at Target. This new box structure offers a visual identity that leans heavily into confectionery cues. Is it a subtle strategy to draft off category-adjacent equity, or the beginning of a broader brand evolution?
Shopping With Christy
Gatorade Extends Into Alkaline Water
Gatorade recently entered the branded water category. Here’s what works, what doesn’t, and what your brand can learn when developing a brand extension. From equity transfer to packaging differentiation, we break down how this launch leverages built-in credibility and whether it delivers clear category understanding.
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