Our Approach.

Using your brand’s existing equity and market traction, we create and develop new areas of innovation opportunities for your brand to ensure the possibility of incremental revenue for years to come. Using what we know works about your brand, we develop and test new groupings of ideas to see how your brand can stretch and what the consumer would buy from your brand in as realistic a way as possible.

Brand Stretch

Using your brand equity as an anchor for extension, we develop innovation platforms with new product ideas and test them with consumers to validate credibility.

Defining Areas of Opportunity

Pinpointing white space opportunities and specific areas where your brand can innovate and make impactful improvements.

Optimizing Ideas for Potential

Evaluating and refining innovative ideas to ensure they align with your strategic goals and maximize market potential.

Clear path to growth through innovation.

Ensuring innovations are a meaningful and profitable endeavor. Our data-driven, expert-led approach identifies and enhances key opportunities for your brand.

• Reduce Risk & Dilution: Mitigate the possibility of product failures and increase the success rate of new product introductions.
• Drive Strategic Growth: Achieve expansion through carefully planned and executed brand & line extensions.
• Margin Accretion: Extend your brand’s equity to higher margin categories to drive profitability for the portfolio.

Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.