Drive revenue growth and
household penetration through
focused innovation.
increase in purchase preference through pouch modifications that solved consumer frustrations and a winning big idea to help transform Kool-Aid from a low-cost product in the KSSB space into a fun and engaging brand experience for modern households.
Process.
Develop and validate new products using consumer-centric insights based on what shoppers actually see in-market.
Innovation is the primary driver of growth in the CPG industry. It enables you to align with consumer needs and create differentiated products that add value. But, that can be difficult considering most CPG categories are “low purchase involvement”. Your product only has a few seconds and a small package graphic to tell a big story.
Winning innovation is about more than delivering benefits consumers seek and are willing to pay for. It’s communicating in the exact right way, and in just a few seconds. Our innovation process delivers this faster and in a more realistic way to test new product ideas, focused on the realities of what we have room to say on the package.
Services.
Our innovation capabilities.
Define and refine incremental areas of opportunity for your brand to inform your pipeline and focus your resources.
Better understand your competitors’ positioning, messaging, product formulations and consumer reviews.
Generate fresh, innovative product ideas that resonate with your target audience.
Product Idea Screener
Quickly assess the potential of new product ideas to ensure only the best move forward.
Product Naming
Creative naming to convey a benefit, catch attention and drive distinction.
New Product Concepts
Develop breakthrough product ideas that drive incremental brand growth.
Packcept Diagnostic Test
Understand if a new product idea resonates and how to maximize consumer appeal quickly.
Brand Stretch
Evaluate how far your brand can stretch into new categories or segments.
Price Optimizer Test
Determine the best price point for your product to maximize revenue and profit.
Assortment Planning
Defining product range, flavor and variant for maximum consumer reach and frequency.
Integration.
Innovation has better results when your project is run by an integrated, cross-functional branding team.
We’ve taken the best ideas, approaches, and methodologies across the functions that matter most when developing a brand: Strategy and Brand Management, Creative Design, and Insights.
Strategy
We create consumer-validated new products with consideration for commercial viability. Our stage-gate decision making process helps you navigate critical questions in the right sequence, ensuring efficient and commercially savvy product development.
Design
By integrating design early in the innovation process, we create realistic stimuli for testing and validation. This approach allows for more accurate consumer feedback and helps refine product concepts before significant investment.
Testing
Testing is the cornerstone of successful innovation. Our modern methodologies ensure that any advanced ideas truly meet consumer needs and desires. We validate market potential before launch, minimizing risk and maximizing success rates.
This comprehensive, test-and-learn methodology minimizes risk and maximizes
your product's potential for market success.
Our Results.
Proof that it works.
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
A packaging refresh revitalized the brand, boosting market share across its cocktail mixer and Ready-to-Drink lines.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.