Our Work.
Our data-first branding and package design process always delivers consistent results, creating the fastest growing brands in their categories.
15PT / 214%
lift in purchase intent post-redesign
evamor
Renovating to increase share in competitive category.
Hired by evamor, a nationally distributed water brand, our task was to elevate its in-store presence amidst competitive giants like Essentia, Fiji, Evian, and CORE Hydration. Our data-informed 'Path to Performance' strategy led to a packaging redesign that not only amplified the brand's unique story of pure alkaline water but also enhanced its shelf appeal and purchase.
Ollie
DTC to national retail success with Petco.
Engaged by Ollie, a top DTC pet brand, our job was to facilitate their shift to physical retail. Leveraging in-depth market analysis, strategic positioning, revamped packaging copy, and new graphics, coupled with multiple rounds of consumer testing, we achieved a 4x increase in purchase intent over their existing packaging. This led to a national distribution deal with Petco, complete with prime end-cap positions and dedicated in-store displays.
54PT / 378%
Increase in purchase and secured prime Petco real estate.
125% / 18PT
Increase in purchase intent.
Bioray
Increasing footprint and revenues in Sprouts.
Through an integrated strategy, design, and testing process, Bioray's packaging redesign solidified them as the category leader in Sprouts. Our testing provided validation that the new design would attract more parents to the Bioray Kids product line.
Red Gold
Spreading the love to a new demographic.
Brand refresh that delivered a 2x increase in sales in the first 3 months.
Yucatan Guacamole
Packaging that brings Yucatan to the party.
Brand and packaging refresh for a market leader to attract more Millennial shoppers.
G Fuel
Enlisting influencers to grow a brand.
Creating an energy drink brand that made serious inroads into a fast-growing market category.
Duracell
Defending market share with ownable packaging.
Re-charging the packaging design to improve brand affinity for the most iconic battery brand in the world.
Tree Top
Pleasing parents and charming children.
Developing a packaging strategy that would leave parents happy and keep the kids thirsty for more.
Nulo
Adding new products while maintaining brand recall.
Nulo is a premium pet food, loved by pets across America. They were launching several new product lines and needed us to help redesign their packaging to boost sales and get tails wagging.
7-Eleven
Attracting millennials to private label.
7-Eleven approached us to refresh their private label packaging to attract a younger audience.
DaVinci Gourmet
Packaging design that adapts to any market.
Creating a global packaging design strategy for the world leader in flavored syrups.
Nuton
Launching a successful Amazon brand from scratch.
Nuton came to us with no brand, no packaging, just an innovative health food product. Our job was to design their brand and packaging, helping them to launch successfully on Amazon’s marketplace.
Whistle Pig
Expanding a luxury whiskey brand into a broader market.
Brand refresh and packaging design to for the fastest growing premium rye whisky in the world.
sWheat Scoop
Refreshing a brand to increase sales.
Developing the retail packaging strategy that would help them become the fastest growing line of natural cat litter in the world.
Cradlepoint
Unifying a brand with design systems.
Branding and product design to create a cohesive look and feel that will stand the tests of time.
Sanaia
Redefining a product category for adults.
Opening up a kids food product category to adults with positioning and design systems.
Joyful Wellness Co.
Capturing hearts, minds, and investors.
Creating a new brand that jumps off the shelf and resonates deeply with millennials.
Victory Labs
Entering a crowded category and standing out.
Branding and packaging design that disrupts major competitors and takes their market share.
New Work
Coming Soon.
Smarter play for a worldwide online payments giant.
Launching 2023
