Brand development that increases sales velocity, guaranteed.

Results

Explore Data-Driven
Success Stories.

Positioning, Design, Testing

Snuggle Puppy becomes Amazon’s #1 pet accessory with 18pt lift.

SnugglePuppy
Positioning, Design, Testing

Sunbrella’s consumer brand launch drives 9pt lift in sales, securing retail expansion.

Our Path to Performance™ methodology iteratively developed and validated a consumer-centric brand and packaging system, increasing purchase intent by 9 points vs. category competitors.

Sunbrella_2 (1)
Positioning, Design, Testing

Portfolio redesign drives mainstream growth for plant-based leader.

Our stage-gated process improved taste and quality perception and strengthened brand trust, delivering a 9-point increase in purchase intent for Vega.

Vega 1
Positioning, Design, Testing

Brand positioning and packaging drive 2x sales in 3 months.

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Positioning, Design, Testing

30% sales lift after packaging refresh for Yucatan.

A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.

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Design, Testing

7pt purchase intent lift for the leader in bloody mary mixes.

A packaging refresh revitalized the brand, boosting market share across its cocktail mixer and Ready-to-Drink lines.

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G FUEL in line Vector
Whistle Pig Logo
Duraflame Logo
Purposebuilt Brands Logo
Iwon Organics Logo

Smash created the original G Fuel positioning and brand design, and helped us dominate the market.

Cliff Morgan Chief Executive Officer, G FUEL

I’ve worked with SmashBrand on several projects and they always drive big results.

Todd Bellucci CMO

It's the hand-offs between firms where you lose time, money, and those critical insights. SmashBrand solved that issue for us.

Chris Caron Vice President

We have worked on several projects with SmashBrand. What has set SmashBrand apart is their fact based approach to making decisions on creative packaging. Their multi-step diagnostic process allows the team to understand consumer preference at a granular level.

Jon Bellante Chief Marketing Officer

SmashBrand's consumer testing approach transformed our packaging design process, eliminating costly market failures and giving us confidence in our final product.

Mark Samuel Founder
decor
Positioning, Design, Testing

Elevated packaging revives its rich culinary roots and regional charm.

BluePlate_3
Positioning, Design, Testing

Maximizing brand appeal leads to increased trial.

Packaging redesign that enhances "balanced energy," boosting trust among women and driving a 13pt lift in purchase intent.

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Positioning, Design, Testing

Transitioning from a leading DTC to winning at retail.

Refreshed packaging that drove a 19pt lift in purchase intent, surpassing the category leader.

Ollie
Positioning, Design, Testing

Brand renovation drives a 17% lift in sales across digital and retail.

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Design, Testing

Pack redesign lifts retail and digital performance.

A packaging redesign for an emerging outdoor brand led to an 18pt lift in purchase intent, enhancing both shelf visibility and digital presence.

Groove Life Pacakging
Positioning, Design, Testing

Establishing G-Fuel as the market leader in gaming energy.

Refreshed packaging that drove a 19pt lift in purchase intent, surpassing the category leader.

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Positioning, Design, Testing

Packaging redesign leads to 25% expansion in retail distribution including Kroger and HEB.

Kalera
Positioning, Design, Testing

Outperforming category leaders in both preference and purchase intent.

A packaging design that stands out in a competitive category, appealing to health-conscious parents and delighting kids with a fun, flavorful experience.

TreeTop
Positioning, Design, Testing

Market leader in both volume and unit growth within its category.

A comprehensive portfolio rebrand led to an impressive 854% increase in revenue over a 3-year period.

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