Case Studies
Brand Performance that Actually Drives Sales.
We’ve renovated legacy brands and innovated entirely new ones. See how our data-driven methodology is driving $20 billion in incremental sales.
![Walmart](https://www.smashbrand.com/wp-content/themes/smashbrand/assets/images/Walmart.png)
![OXO](https://www.smashbrand.com/wp-content/themes/smashbrand/assets/images/OXO.png)
![Duraflame](https://www.smashbrand.com/wp-content/themes/smashbrand/assets/images/Duraflame.png)
![Vega](https://www.smashbrand.com/wp-content/themes/smashbrand/assets/images/Vega.png)
![Tree Top](https://www.smashbrand.com/wp-content/themes/smashbrand/assets/images/TreeTop.png)
![Kraft](https://www.smashbrand.com/wp-content/themes/smashbrand/assets/images/Kraft.png)
![Duracell](https://www.smashbrand.com/wp-content/themes/smashbrand/assets/images/Duracell.png)
Guaranteed Brand Performance Tracker
See what it takes to win on effectiveness. Witness monthly how our data-driven approach consistently boosts sales outcomes across our latest projects, as guaranteed in our contracts.
![Placeholder](https://www.smashbrand.com/wp-content/uploads/2024/04/Placeholder.png)
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The measure of purchase intent is 96% predictive. That's enough for us to guarantee your success. So much so, we put it in the contract.
Explore Data-Driven Success Stories
![Aspire Energy](https://www.smashbrand.com/wp-content/uploads/2024/04/Aspire-Energy-Before.webp)
![Aspire Energy](https://www.smashbrand.com/wp-content/uploads/2024/04/Aspire-Energy-after.webp)
![Aspire Energy After](https://www.smashbrand.com/wp-content/uploads/2024/04/Aspire-Energy-after.webp)
Aspire Energy
Radiant and ever-ready: ASPIRE® Healthy Energy's dynamic package redesign sparkles on shelves, proudly providing balanced energy that more women trust to fuel their day.
Results.
A sparkling micro-strategy for a global health energy drink company lifts purchase intent by +13PT at major retailers like Costco and Target.
Earth Breeze
Surpassing the tide: Earth Breeze’s data-driven revamp makes waves in retail distribution, securing market dominance over established competitors like Tide Pods.
Results.
A remarkable +13PT increase in purchase intent firmly secures an innovative, market-leading position against mainstream brands.
![Earth Breeze](https://www.smashbrand.com/wp-content/uploads/2024/04/Earth-Breeze-Before.webp)
![Earth Breeze](https://www.smashbrand.com/wp-content/uploads/2024/04/Earth-Breeze-After.webp)
![Earth Breeze](https://www.smashbrand.com/wp-content/uploads/2024/04/Earth-Breeze-After.webp)
![Red Gold](https://www.smashbrand.com/wp-content/uploads/2024/04/Red-Gold-old-packaging.webp)
![Red Gold](https://www.smashbrand.com/wp-content/uploads/2024/04/Red-Gold-new-packaging.webp)
Red Gold
Ripe for radical change, equipped with risk-reducing consumer testing: Red Gold’s canned “Tomato Love” reaps a juicy 2X sales jump.
Results.
A flavorful +15PT lift in purchase intent post-redesign transforms humble tomatoes into Red Gold superstars.
Ollie
A tail-wagging triumph: Ollie’s journey from DTC darling to Petco’s prime end-cap star fetches a +26PT spike in purchase intent.
Results.
A refreshingly simple dog food brand excites pups and drives high- volume shelf sales, outperforming the category leader Stella & Chewy’s.
![Ollie](https://www.smashbrand.com/wp-content/uploads/2024/04/Ollie-old-packaging.webp)
![Ollie](https://www.smashbrand.com/wp-content/uploads/2024/04/Ollie-new-packaging.webp)
![Ollie new packaging](https://www.smashbrand.com/wp-content/uploads/2024/04/Ollie-new-packaging.webp)
![G Fuel](https://www.smashbrand.com/wp-content/uploads/2024/04/G-Fuel.webp)
![G Fuel](https://www.smashbrand.com/wp-content/uploads/2024/04/G-Fuel.webp)
G Fuel
Leveling up: G Fuel’s electrifying brand overhaul and repackaging sparks category disruption, unleashing a 42% surge in purchase intent.
Results.
A powerful idea fuels a brand built for epic glory and late-night gaming dominance, establishing it as the undisputed market leader.
Yucatan Guacamole
Life of the party tray: Yucatan Guacamole's fresh packaging has OG fans and avocado-loving millennials buzzing, grabbing attention on shelf and in social feeds.
Results.
A mouthwatering 30% surge in U.S. sales and a delicious 40% increase in Canada signal a guactastic revolution for the brand.
![Yucatan Guacamole](https://www.smashbrand.com/wp-content/uploads/2024/04/Yucatan-Guacamole-old-packaging.webp)
![Yucatan Guacamole](https://www.smashbrand.com/wp-content/uploads/2024/04/Yucatan-Guacamole-new-packaging.webp)
![TreeTop](https://www.smashbrand.com/wp-content/uploads/2024/04/TreeTop.webp)
![TreeTop](https://www.smashbrand.com/wp-content/uploads/2024/04/TreeTop.webp)
TreeTop
Juicy success: Tree Top’s packaging strategy delights parents and leaves kids thirsty for more, boosting purchase intent by 18%.
Results.
A wholesome new lineup with a dual packaging strategy satisfies thirst and surpasses market giants like Capri Sun and Honest Kids.
Nulo
Paws for celebration: Nulo’s new packaging unleashes an 854% revenue jump, affirming its position as America's most beloved pet food brand.
Results.
A winning brand strategy and bold packaging makeover establish Nulo as the top of the pack in the premium pet food category.
![Nulo](https://www.smashbrand.com/wp-content/uploads/2024/04/Nulo.webp)
![Nulo](https://www.smashbrand.com/wp-content/uploads/2024/04/Nulo.webp)
![Evamor](https://www.smashbrand.com/wp-content/uploads/2024/04/Evamor-old-packaging.webp)
![Evamor](https://www.smashbrand.com/wp-content/uploads/2024/04/Evamor-new-packaging.webp)
![Evamor new packaging](https://www.smashbrand.com/wp-content/uploads/2024/04/Evamor-new-packaging.webp)
Evamor
Splashy come back: Evamor’s refreshed packaging propels a +15PTsurge in purchase intent, making waves amongst industry giants like Fiji and Evian.
Results.
A captivating new look, reflecting the purity of the product and its pristine spring source, unleashes a magnificent 70% increase in sales.
Todd’s Better Snacks
Cracking success: Todd’s Better Snacks’ packaging redesign creates egg-cellent shelf appeal, boosting purchase intent by +9PT.
Results.
A vibrant new look that cleverly plays up protein gains a leading position in the better-for-you snack category.
![Todd’s Better Snacks](https://www.smashbrand.com/wp-content/uploads/2024/04/Todds-old-packaging.webp)
![Todd’s Better Snacks](https://www.smashbrand.com/wp-content/uploads/2024/04/Todds-Better-Snacks-new-packaging.webp)
![Todds Better Snacks new packaging](https://www.smashbrand.com/wp-content/uploads/2024/04/Todds-Better-Snacks-new-packaging.webp)
![Kalera](https://www.smashbrand.com/wp-content/uploads/2024/04/Kalera-old-packaging.png)
![Kalera](https://www.smashbrand.com/wp-content/uploads/2024/04/Kalera-new-packaging.webp)
![Kalera new packaging](https://www.smashbrand.com/wp-content/uploads/2024/04/Kalera-new-packaging.webp)
Kalera
Simply the best: Kalera’s crisp look and deliciously succinct on-pack messaging seeds its favorable position as the leader in vertically farmed lettuce.
Results.
A premium lettuce brand grows sweet market share, outpacing top vertical and mainstream varieties with a +37PT lift in purchase intent.
Blue Plate Mayonnaise
A staple of excellence: Blue Plate Mayonnaise's elevated packaging revives its rich culinary roots, transcending its generic value brand perception.
Results.
A legacy condiment restores its regional charm and sales with a remarkable +21PT lift in purchase intent.
![Blue Plate Mayonnaise](https://www.smashbrand.com/wp-content/uploads/2024/04/Blue-Plate-old-packaging.webp)
![Blue Plate Mayonnaise](https://www.smashbrand.com/wp-content/uploads/2024/04/Blue-Plate-new-packaging.webp)
![Blue Plate new packaging](https://www.smashbrand.com/wp-content/uploads/2024/04/Blue-Plate-new-packaging.webp)
![Promescent](https://www.smashbrand.com/wp-content/uploads/2024/04/Promescent-old-packaging.png)
![Promescent](https://www.smashbrand.com/wp-content/uploads/2024/04/Promescent-new-packaging.webp)
![Promescent new packaging](https://www.smashbrand.com/wp-content/uploads/2024/04/Promescent-new-packaging.webp)
Promescent
Commanding attention: Promescent's total portfolio rebrand and enticing packaging redesign sent sales soaring with a +19PT increase in purchase intent.
Results.
A standout system of sexual wellness products delivers retail satisfaction and increases sales upwards of 27%.
Jar Joy
Sweet Satisfaction: Jar Joy’s revamped packaging stirred up viral attention and lifted taste perception to new heights for dessert-loving aficionados.
Results.
An indulgent +33PT increase in purchase intent, elevating on-shelf visibility at Costco and across national retail outlets.
![Jar Joy](https://www.smashbrand.com/wp-content/uploads/2023/12/Jarjoy-Old-Packaging-Design.png)
![Jar Joy](https://www.smashbrand.com/wp-content/uploads/2023/12/Jar-Joy-New-Packaging.png)
![Jar Joy Rebrand](https://www.smashbrand.com/wp-content/uploads/2023/12/QhdcISFA.png)
![Bioray](https://www.smashbrand.com/wp-content/uploads/2023/11/Bioray-new-packaging.png)
![Increasing footprint and revenues in Sprouts.](https://www.smashbrand.com/wp-content/uploads/2023/11/1749927_BiorayImageForWorksPag02_102023.png)
Bioray
Reaffirming its reign: Bioray’s strategic brand extension to KIDS solidified its dominance in Sprouts, bolstering appeal to mindful parents through integrated testing.
Results.
A blissful +18PT increase in purchase intent assured the new design would warmly catch caring parents’ eyes.