Evaluating shelf competitors to assess potential differentiation opportunities.
Our Approach.
Leveraging market research and in-store analysis to identify opportunities for competitive advantage. Our approach identifies differentiation strategies to ensure your product stands out on-shelf.
Formula Guidance
Providing expertise and insights into optimizing product formulations for better market performance.
Flavor and Variety Evaluation
Evaluate and enhance taste appeal and selection to meet consumer preferences and ensure SKU success.
Value Analysis
Compare the competitor pricing, serving size, pack configurations, to identify opportunities for improvement and differentiation.
Maximize your brand's through market potential.
Equipping you with the data and insights needed to create products that amplify performance and ensure each new SKU elevates brand equity.
- Ensure Market Competitiveness: Gain insights and strategies to ensure your next innovation stands out in the competitive set.
- Establish Product Uniqueness: Differentiate your product by establishing a unique position that makes sense to consumers and attracts them to product trial.
- Align Positioning to the Product: Ensure your product’s positioning is perfectly aligned with its features and consumer expectations, preventing confusion and friction points.
Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.
Learn More About Our Competitive Product Auditing Services
Frequently Asked Questions
Our Results.
Explore Data-Driven
Success Stories
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
Our researched and tested packaging has delivered dynamic jumps in purchase intent for these brands.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.