Intuitive and user-friendly brand guidelines.
Our Approach.
Detailed brand style guides that ensure consistency and cohesion across all of your marketing and branding efforts. Upon completion of your innovation or renovation projects, we deliver tailored guidelines that provide clarity, removing friction and ensuring a seamless implementation of your brand across all platforms.
Brand Identity
Guidelines that cover logo lockup, logo color palette, logo color usage, and usage rules to ensure your logo appears correctly and across all platforms.
Typography
Define the correct usage of your brand’s fonts, including hierarchy and examples, to maintain brand integrity and visual impact across all communications.
Packaging
Detailed packaging guidelines specify label design, color usage, and placement to ensure a unified and professional look for all your product labels.
A structured approach for seamless integration.
Our brand style guide services offer a structured approach to managing your brand’s visual identity, ensuring consistency and professionalism. Here are some of the key benefits:
- Ensure brand consistency across all touchpoints: Guidelines that ensure your brand elements are used consistently across all marketing and retail platforms, enhancing brand recognition and trust.
- Prevent misunderstandings that delay time to market: Detailed usage rules prevent common branding mistakes, reducing errors and miscommunications that can delay product launches and marketing campaigns.
- Cohesive communication for a unified brand message: Specific font family usage and detailed label guidelines create a cohesive and professional look across all your brand communications, reinforcing your brand’s identity and message.
Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.
Learn More About Our Brand Style Guide Services
Frequently Asked Questions
What is the process for creating a brand style guide?
Our process for creating a brand style guide involves a thorough analysis of your brand’s existing identity along with any further branding work we perform. Once your innovation or renovation project is complete, we develop clear and detailed guidelines for logo usage, colors, fonts, and label designs. We work closely with your team to ensure that the final guide meets your specific needs and supports your merchandising and activation efforts.
How long does it take to create a brand style guide?
The creation of a brand style guide takes 1-2 weeks to complete after all assets are validated through purchase intent testing and full flats for labels are created. This ensures that every element in the guide is aligned with consumer preferences and the brand strategy.
Our Results.
Explore Data-Driven
Success Stories
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
Our researched and tested packaging has delivered dynamic jumps in purchase intent for these brands.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.