Optimizing propositions for maximum value perception.
Our Approach.
Rooted in understanding the consumer equation of why your brand is “worth it” versus competitive options, we combine strategic insights with expert-led execution to craft value propositions that stand out and drive preference.
Market Analysis
Intensive market research to uncover key consumer insights and competitive dynamics, ensuring our strategies are grounded in real-world data.
Positioning Framework
Proprietary process that defines the unique value your brand offers, ensuring it wins with the hearts of your target audience and creates relatable distinction.
Consumer Validation
Validation of pack value props performed through a series of consumer tests to ensure they are compelling and effective at driving purchase decisions.
Consumer-winning value propositions rooted in real benefits.
Ensuring that every value proposition leads to benefit clarity, premium pricing, and increased brand understanding with targeted consumers.
- Meaningful Differentiation: We make your brand stand out by highlighting unique attributes that set you apart from competitors.
- Consumer Alignment: Our validation process ensures your value propositions resonate deeply with your target audience, fostering strong connections and loyalty.
- Sustainable Growth: By aligning value propositions with consumer expectations, we help you achieve sustained revenue growth and long-term profitability.
Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.
Learn More About Our Value Proposition Services
Frequently Asked Questions
How do your brand and packaging design value props differ?
Brand value propositions take a holistic approach, encompassing the entire brand to ensure consistency across all products and marketing efforts. In contrast, packaging claims are specifically tailored to each product, maintaining the integrity of the overarching brand value proposition. This strategy ensures that while each product stands out with its unique benefits, it still aligns seamlessly with the brand’s core message and promise to consumers.
How does SmashBrand validate packaging and value propositions?
Our stage-gated process validates packaging copy, including the value proposition, at critical points in product development through rigorous consumer testing. By leveraging large sample sizes and contextually relevant tests, we optimize based on real-world data. This approach ensures your value propositions are not only compelling but also highly effective in driving consumer preference.
Our Results.
Explore Data-Driven
Success Stories
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
Our researched and tested packaging has delivered dynamic jumps in purchase intent for these brands.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.