Unlock category insights to drive your brand’s strategic advantage.

By providing a clear view of your category landscape, the Category Baseline Test empowers you to make data-driven decisions that align with consumer preferences and market realities. This strategic foundation is essential for brands looking to stand out in crowded shelves and capture consumer attention in the critical first moments of the purchase decision process.

• Category Purchase Drivers:
  Identifies and ranks key factors influencing consumer choices. Measures the most important and distinctive category attribute drivers, providing a foundation for strategic positioning.
• Messaging Hierarchy:
  Determines optimal placement and emphasis of key purchase drivers on packaging. Guides effective communication design to maximize shelf impact.
• Category Dynamics:
  Examines consumer attitudes towards the category, including driver importance, brand loyalty, and pricing expectations. Informs strategic decision-making and market positioning.
• Competitive Market Baseline:
  Maps competitor perceptions across key purchase drivers. Provides a comprehensive view of the competitive landscape to inform differentiation.
• Relevance & Advantage:
  Evaluates how well products meet consumer needs and their perceived edge over competitors. Assesses problem-solution fit and competitive positioning of each concept.
• Design Balance & Clarity:
  Analyzes design coherence and identifies potential friction points. Gathers targeted feedback on specific packaging elements to optimize overall effectiveness.
• Impactful Design Elements:
  Pinpoints the most memorable and distinctive packaging features. Highlights standout elements that drive brand recognition and recall.
• Consumer Verbatims:
  Captures rich, open-ended feedback on category purchase drivers. Reveals decision-making language and rationale behind product choices, informing targeted messaging strategies.