Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at every decision point. Because the consumer’s opinion is the one that really matters.
Find the product or brand name that fits best with your stated position within the market.
Win with product packaging tested against your competitors and with your target consumers.
Whether a new or established brand, we develop and test how a name fits within a defined strategy. Consumers own brand perceptions and direct testing allows brands to anticipate and proactively shape these viewpoints.
Reduce risk by ensuring changes will enhance not erode perceptions.
Find the right name that
builds a strong timeless
Define new or reinvent old product categories to distrupt the market.
Descriptive, abstract or suggestive. The perfect name created and tested.
Optimize your packaging design to amplify its unique benefits and increase purchase intent by simulating the buying experience with target consumers.
Explore more disruptive design concepts without the risk.
Optimize designs to stand-out and communicate your value.
Prove out brand performance and revenue increases.
Communicate and persuade customers confidently by testing messaging variations and benchmarking against competitors to mitigate risk.
Persuade consumers with
key category and brand
Measure the purchase
impact on design and messaging variations.
Find balance between
design, messaging, and importance.
Anticipate barriers and remove or address them before hitting the shelf.
A brand and packaging refresh that brings Yucatan Guacamole to the party.