Brand development that increases sales velocity, guaranteed.

Predict and optimize performance from innovation through design with consumer validated testing.

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Our Methodology.

SmashBrand’s PREformance™ Testing Suite simulates the critical 3 to 13-second consumer decision-making window at the retail shelf.

Our testing methodology replicates real-world buying scenarios to identify winning packaging designs, product innovations, and positioning strategies. By integrating observational insights, hypothesis testing, and validation in authentic shopping contexts, we capture genuine consumer behavior and key purchase drivers.

This data-driven approach eliminates subjectivity, allowing us to iterate through creative development and maximize your CPG brand’s market potential with confidence.

Testing Services include:

  • Product Idea Screen

  • Usage & Attitudes

  • Purchase Intent

  • Brand Stretch

  • Category Baseline

  • Price Optimizer

  • Product Naming

  • Messaging & Claims

  • Product Positioning

  • Design Diagnostic

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The rapid testing and design together are critical. We can't mess up our biggest brands. We needed this.

VP Insights, Walmart
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Unlock your product’s
potential and gain deeper
insights with our
PREformance™ Testing Suite.

Consumers’ highly contextual decision-making moment can significantly influence your brand’s trajectory. That’s why consumer testing is not just a step in the SmashBrand process — it’s the foundation upon which we build successful FMCG brands. Our data-driven approach seamlessly integrates testing throughout every phase of brand development:

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1
Innovation

We validate concepts and identify new white space opportunities for brands through iterative consumer qualiquant testing.

2
Positioning

We leverage iterative testing to refine messaging and claims that resonate with your target audience and change buying behavior.

3
Design

We use contextual visual testing to ensure your packaging stands out on shelf, communicates effectively, and drives purchase.

This comprehensive, test-and-learn methodology minimizes risk and maximizes
your product’s potential for market success.

Design Testing

At SmashBrand, we combine quantitative and qualitative testing to inform our path to success by allowing us to adjust creative inputs based on consumer feedback, driving toward high performing packaging. This iterative process ensures that every design decision is backed by data, resulting in packaging that not only looks great but performs exceptionally on the shelf.

Design Testing

Category Baseline Test

The Category Baseline Test provides a category assessment of key category purchase drivers and comprehensive understanding of your product and competitors’ position within the competitive landscape, identifying key opportunities for growth.

  • Measure and benchmark your brand’s and competitors performance across key metrics through behavioral analysis of category shoppers.
  • Identifies critical white space opportunities by mapping category purchase drivers against competitor’s positioning.
  • Establishes quantitative baselines for shelf visibility, shopper engagement, and purchase preference to measure future improvements.
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Design Testing

Pack Words Claims Test

The Pack Words Test optimizes front-of-pack messaging aligned with messaging hierarchy to maximize consumer appeal and drive purchase decisions.

  • Quantifies the relative impact of different value propositions, claims, and RTBs through behavioral testing with category shoppers.
  • Identifies optimal messaging hierarchy and placement to drive purchase conversion in competitive shelf contexts.
  • Validates claims resonance and credibility to maximize breakthrough at shelf.
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Design Testing

Package Design Diagnostic Test

A comprehensive test to explore what’s working and what’s not on the package.

  • Efficiently narrows design directions by identifying concepts with highest breakthrough and conversion potential.
  • Provides clear, actionable design optimization recommendations backed by statistical analysis and qualitative insights.
  • Quantifies the impact of distinctive brand assets, claims hierarchy, and design elements against category performance benchmarks.
  • Maps consumer attention patterns and engagement across key pack elements using eye-tracking metrics and behavioral analysis of category shoppers.
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Design Testing

Purchase Intent Test

This quantitative test shows the lift in purchase intent and shelf impact for brand refreshes, redesigns, or new products.

  • Predicts designs most likely to drive growth through behavioral analysis of category shoppers in competitive shelf contexts.
  • Quantifies visibility, shopability, and selection metrics against category KPIs to identify optimization opportunities.
  • Measures purchase lift versus current design and key competitors in virtual retail environments.
  • Delivers actionable shelf impact scores to support buyer presentations and distribution gains.
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Positioning Testing

In positioning, testing informs consumer perspectives and gauges reactions with realistic representations of the product, ensuring effective communication at the shelf. This approach helps us map key purchase drivers and position products for success by deeply understanding and responding to consumer behavior and preferences.

Positioning Testing

Usage and Attitudes (U&A) Study

This study helps better understand how consumers view different products and their needs within that category.

  • Maps current consumer perceptions, pain points, and unmet needs across your category landscape.
  • Identifies key purchase triggers and barriers through analysis of category shoppers.
  • Reveals actionable white space opportunities to differentiate your brand from competitors.
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Positioning Testing

Product Positioning Test

This test focuses on what a product might realistically communicate at the shelf, aligning with our point of view of contextualizing consumer decision-making.

  • Evaluates positioning statements through simulated shelf scenarios with category shoppers to measure breakthrough and comprehension.
  • Quantifies emotional resonance and purchase drivers against category norms to identify the most compelling positioning elements.
  • Delivers actionable optimization recommendations backed by behavioral metrics proven to drive sales velocity.
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Innovation Testing

Our innovation methodology uses testing to bring more realism into the process, ensuring that screening ideas and helping brands stretch into new categories gains more confidence. By integrating consumer insights early and often, we validate concepts in a realistic context, enhancing the likelihood of market success.

Innovation Testing

Product Idea Screener Test

This test helps predict how new product concepts will perform in the market, enabling data-driven decision-making for your innovation pipeline.

  • Through real-world simulations of buying experiences, we gather insights on initial reactions, purchase intent, and perceived value of innovation concepts.
  • Measures consumer interest in new product ideas based on their uniqueness and potential need.
  • Provides a clear ranking of concepts to prioritize resources and focus on the most promising innovations.
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Innovation Testing

Brand Stretch Test

This test evaluates the potential success of extending your brand into new product categories, minimizing risk and maximizing growth opportunities.

  • Assesses how well new product ideas align with consumer expectations of your existing brand.
  • Measures consumer perception and acceptance of the new product category in relation to the existing brand.
  • Guides innovation projects towards less risky and more validated ideas aligned with existing brand perceptions.
  • Quantifies the brand’s equity transfer to new categories, identifying where the brand has the strongest leverage.
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Innovation Testing

Purchase Intent Test for Innovation

This test applies our proven Purchase Intent methodology to validate new product concepts, providing crucial insights into market viability and potential size for innovative products or product lines.

  • Simulates real-world buying scenarios to measure purchase intent for new product innovation concepts, offering a clear picture of potential market performance.
  • Evaluates multiple innovation paths simultaneously, allowing for direct comparison and prioritization of product ideas.
  • Leverages validated testing methodologies by simulating real-world buying decisions, ensuring that innovation concepts are tested under realistic conditions for higher validation.
  • Measures key factors such as shelf impact, purchase drivers, and price sensitivity to give a comprehensive understanding of each concept’s strengths and weaknesses.
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Our Results.

Explore Data-Driven
Success Stories.

We lead all our clients toward objective wins across every category.

See all results

Positioning, Design, Testing

Brand positioning and packaging drive 2x sales in 3 months.

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Positioning, Design, Testing

30% sales lift after packaging refresh for Yucatan.

A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.

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Design, Testing

7pt purchase intent lift for the leader in bloody mary mixes.

A packaging refresh revitalized the brand, boosting market share across its cocktail mixer and Ready-to-Drink lines.

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Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

What happens next?
  1. One of our experts will look over your details and contact you.
  2. If needed, we’ll sign an NDA to keep the highest level of privacy.
  3. We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.
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