Maximize reach with an organized product portfolio.
Our Approach.
Leverage a data-driven methodology and the latest technology to build an integrated brand architecture, ensuring a coherent and compelling brand portfolio. Our process aligns with your business goals and resonates with your target audience, providing a solid foundation for brand growth and market success.
Strategic Analysis
Thorough analysis of your current brand positioning, market dynamics, and competitive landscape. This includes evaluating your brand essence, value proposition, and identifying key brand pillars to drive strategic decisions around innovations and extensions.
Portfolio Structuring
Structuring the portfolio to harmonize your brand’s diverse offerings, maximizing market impact. Our comprehensive brand portfolio architecture establishes brand platforms and defines a consistent naming convention, ensuring clarity and coherence.
Brand Alignment
Ensuring all brand elements are consistently aligned with your overarching strategy, creating a unified and powerful identity. We align consumer targets, map the consumer journey, and incorporate consumer cues visual to maximize category impact and reach existing consumers.
Drive consumer engagement through a cohesive brand architecture.
Our brand architecture services deliver clear, impactful results that drive business growth and market presence.
- Clear and consistent brand messaging: Across all platforms, leading to a unified voice that strengthens brand recognition and trust among consumers.
- Optimized brand portfolio: Tailored to company objectives, ensuring each product or service is positioned effectively to meet market demands and drive sales.
- Strengthened market competitiveness: Increased customer loyalty and validated brand reach opportunities that result in a sustainable growth trajectory and elevating market position.
Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.
More About Our Brand Architecture Services
Frequently Asked Questions
What are the benefits of brand architecture?
A well-defined brand architecture enhances brand equity, simplifies consumer understanding, and ensures consistent brand identity across all platforms. It optimizes marketing strategy, boosts brand awareness, improves brand loyalty, and streamlines portfolio management for maximum market impact.
How does brand architecture influence consumer perception?
A cohesive brand architecture aligns consumer expectations with the company’s offerings, ensuring a consistent brand experience. This alignment enhances brand loyalty by making brand values clear and differentiating the brand from competitors.
Why choose SmashBrand as my brand architecture agency?
SmashBrand offers expert-led brand architecture services with a team of Fortune 100 brand managers and strategists. Our tailored approach ensures every element of your brand architecture aligns harmoniously with your business goals, maximizing your brand’s potential and market impact.
What tools and methodologies does your brand architecture firm use to analyze and build brand architecture?
SmashBrand utilizes proprietary tools like the PREformance™ series of tests and TURF analysis to develop and refine brand architecture. These methodologies provide deep insights into consumer preferences and market dynamics, enabling the creation of effective and sustainable brand structures.
Can you help redefine an existing brand architecture?
We specialize in assessing and restructuring existing brand architectures to better align with current market demands and consumer expectations. Our approach involves a thorough audit of the current brand setup and strategic adjustments to enhance market positioning and competitiveness.
Is there a possibility of a hybrid brand architecture?
Yes, a hybrid brand architecture combines elements of both branded house and house of brands strategies. This flexible approach allows companies to leverage the strength of a master brand while maintaining the unique identities of individual sub-brands, optimizing market reach and consumer appeal.
What is the process for developing a new brand architecture?
Developing a new brand architecture starts with comprehensive audits of the competitive landscape and current brand positioning. Following this, SmashBrand formulates a tailored strategy that includes defining the brand hierarchy and individual brand roles within the overall portfolio. The final step involves the execution of this strategy to ensure clear, consistent, and compelling market communication.
What is the cost of creating a strong brand architecture strategy?
SmashBrand integrates brand architecture into our Path To Performance™ process, ensuring a bespoke approach tailored to your needs. Our service packages range from $25,000 to $500,000, offering scalable solutions that accommodate your brand’s unique market positioning and financial scope.
How long is the process for creating our brand’s architecture?
The process typically spans 2-3 weeks and involves initial audits, strategy development, and preliminary implementation. This phase often overlaps with our comprehensive Path To Performance™ process, which takes 4-6 months to ensure thorough integration and alignment with broader strategic objectives.
What other brand development services do you offer?
SmashBrand offers a wide range of services beyond brand architecture, including brand positioning, market analysis, consumer insight gathering, brand naming, and packaging design. Our holistic approach ensures comprehensive brand development to enhance your market presence.
Our Results.
Explore Data-Driven
Success Stories
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
Our researched and tested packaging has delivered dynamic jumps in purchase intent for these brands.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.