Ensure your brand’s uniqueness within the competitive set.
Our Approach.
Consumers have many choices when it comes to CPG products. One way to ensure distinction and meaningful differentiation is to map those choices out to uncover whitespace opportunities within the set. Using research, data and perception mapping we uncover the optimal area for your brand to establish a position.
Clarity of Competitive Landscape
A visual representation of competitor positions based on key attributes, offering a precise understanding of where your brand and products stand.
Understand Market Dynamics
Categorizing market segments and tracking shifts in market positions and industry trends, ensuring your brand stays ahead of the curve.
Explore Strategic Opportunities
Identifying market gaps and strategic opportunities to guide your brand’s growth, we ensure a path to sustained long-term success.
Transformative insights for market success.
Market mapping is an in-depth analysis that ensures your brand has a unique and distinctive position vs. your competitive set. :
- Distinctive Brand Opportunity:: Own your unique positioning area in the market by delivering against unmet needs or fulfilling a need in a better and different way than competition.
- Accelerate Design: With a clear positioning area, strategy and design have a “running start” to developing ownable and powerful brand assets to stand-out in the crowded field.
- Competitive Advantage: Gain a comprehensive understanding of the competitive landscape to outperform category rivals and capture market share among your target consumers.
Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.
Learn More About Our Market Mapping Services
Frequently Asked Questions
What is market mapping?
Market mapping is a strategic analysis tool that visualizes a brand’s positioning within the competitive landscape. By creating a positioning map, brands can identify untapped opportunities and respond to emerging market trends. This approach helps brands navigate complex market dynamics, align their offerings with consumer expectations, and differentiate themselves within the CPG market.
What are the benefits of market mapping?
Market mapping provides valuable insights into how your brand is perceived relative to competitors, refining your marketing strategy. Perceptual mapping, a key component of market mapping, visualizes these perceptions, guiding more informed positioning decisions. It helps brands understand their market standing, identify gaps, and capitalize on opportunities to better meet consumer needs and preferences.
How do you choose where my product should sit in the market?
We determine your product’s market position through comprehensive competitor analysis and market segmentation. This approach helps understand the competitive landscape and consumer preferences within each segment, allowing strategic placement of your product to meet specific consumer needs and stand out from competitors.
Is market mapping for my brand or product?
Market mapping benefits both your brand and individual products. It provides insights into the broader brand positioning within the competitive landscape and strategic placement of specific products to meet target market needs and preferences.
What if I offer different products under the same brand?
When offering different products under the same brand, market research is crucial. This research helps understand each product’s unique value proposition and target market, strategically positioning each product within the brand’s portfolio to complement each other and meet diverse consumer needs without cannibalizing sales.
How do I know where you strategically place me in the market is accurate?
The accuracy of your market positioning is validated through a data-driven approach, including comprehensive market research and analysis of your target market. This ensures that the placement reflects current market dynamics and consumer preferences. Further along in the Path To Performance™ process, our positioning test, concept test, and purchase intent test validate the effectiveness of our market mapping efforts.
How much do market mapping services cost?
The cost of effective market mapping services is part of our Path To Performance™ process, ranging from $25,000 to $500,000, depending on the project scope. This investment ensures a comprehensive and strategic approach to positioning your brand and products within the market, tailored to meet your specific needs and goals.
Do you have examples of your market mapping services?
Yes, we have a collection of market mapping examples and case studies showcasing our work with CPG brands. You can explore these on our work page to see the tangible results and the impact of our market mapping services on brand positioning and market growth.
How long does it take to complete market mapping?
The market mapping process typically takes 1-2 weeks to complete. However, it is a crucial part of our comprehensive Path To Performance™ process, which on average spans 3-6 months. This ensures a thorough analysis and strategic foundation for your brand’s market positioning and growth strategy.
Our Results.
Explore Data-Driven
Success Stories
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
Our researched and tested packaging has delivered dynamic jumps in purchase intent for these brands.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.