Brand & Product Naming Agency
Crafting Standout Names with a Data-Driven Strategy.
Strategic Product and brand Naming, where meticulous analysis of extensive datasets reshapes the process of creating compelling brand identities for businesses.
Distinct
Crafting distinctive names that captivate your target audience and eclipse competitors.
Memorable
Creating unforgettable names that spark virality and foster repeat purchases.
Expansive
Developing versatile names that facilitate brand growth for seamless line extensions.
Our Naming Process
Strategic Evaluation:
Based on consumer feedback alongside our expertise, we assess names based on memorability, relevance, and differentiation. Our naming scorecard provides an objective picture to ensure your strategy resonates with the audience, providing a clear path forward.
Positioning Assessment:
Effectively differentiate exceptional product names from weaker options by evaluating them on key attributes, including appeal, creativity, relevance, and more, resulting in a name that resonates with your audience and strengthens your brand’s identity.
Testing Validation:
Increase the likelihood of your product’s success by employing consumer testing to discover the perfect name. By analyzing how your target market perceives each potential name, we ensure that it aligns seamlessly with your brand strategy.
Brand Naming
Powerful brand names that communicate your company’s unique value proposition and nurture strong emotional connections with the target audience. Our process meticulously researches, brainstorms, and tests to create evocative, memorable brand names that align perfectly with your brand values.
Product Naming
Crafting distinctive names that embody your product’s essence and capture the target audience’s imagination for emotional resonance and a lasting impact. Our process ensures each product name is unique, descriptive, easy to pronounce, and unforgettable.
From Puppies to People.
Brand Extension Naming
Initially designed for canine companions, the beloved Snuggle Puppy brand sought to provide the same soothing solution for humans. Recognizing the product’s appeal to families with anxious and special needs children, we crafted the evocative name ‘Snuggle Puppy Hero’ tailored for human comfort.
Why Choose SmashBrand.
Outcomes.
A process rooted in extensive consumer testing leading to improved product trials, greater distribution, and improved retail performance outcomes.
Experience.
Decades of experience as founders, brand managers, and retail strategists, working with Fortune-100 CPG brands to increase sales velocity and capture greater market share.