Persuasive copy for impactful branding and packaging.
Our Approach.
Compelling copy for packaging design that captures attention and drives consumer action. Our approach combines strategic insights, creative expertise, and consumer testing to ensure every word on your packaging positively contributes to your brand’s shelf performance.
Identify Core Messages
Pinpointing the essential messaging routes that connect consumers to your brand’s perceived value, ensuring your product makes an immediate impact.
Structured Hierarchy
Prioritizing and organizing your key messages into a clear and compelling hierarchy, guiding consumers through your product’s benefits for unified reasons to believe.
Distinct Communication
Articulating your brand’s unique value propositions with clarity and resonance, ensuring your packaging communicates effectively, creating stand against the competitive set.
Pack copy that drives trial.
Our packaging copywriting services are designed to enhance the impact of your packaging and drive consumer engagement. Here’s how our approach benefits your brand:
- Optimized Purchase Drivers: Our data-driven approach identifies the most effective purchase drivers, ensuring your product captures attention and motivates consumer purchase decisions.
- Structured Panels: We organize and prioritize your key messages across the PDP and other panels, ensuring the most important claims are prominently and effectively presented.
- Validated Claims: Our Pack Words™ claims testing process rigorously validates your product messaging, ensuring that all copy resonates with consumers and drive purchase intent
Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.
Our Results.
Explore Data-Driven
Success Stories
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
Our researched and tested packaging has delivered dynamic jumps in purchase intent for these brands.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.