Topics.
Design, Strategy, Testing
The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market…
Design, Strategy, Testing
How data-driven package design mitigates the risks of rebranding and boosts ROI.
Rebranding always comes with risks, especially when it comes to updating your CPG pack. The wrong moves could lose you brand equity, confuse…
Testing
Use consumer-tested packaging design to crack the code of impulse purchases.
For many FMCG brands, impulse purchases are the primary means of attracting new consumers and driving increased sales. And the make-or-break factor influencing…
Testing
Increase CPG Pack Performance with Visual Impact Testing.
Are you absolutely sure of your product’s visual impact against competitors? Do you truly know how consumers will perceive your brand during the…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.