Types.
Positioning
How to Position Your CPG Brand Extension for Market Success.
When should CPGs consider a brand extension? What are the risks? Learn how the right consumer insights can guide your brand extension to greater success.
Positioning
View Your CPG brand extension through these 4 lenses to get it right.
Innovating a CPG brand extension — whether you’re iterating on an existing product or entering a new category altogether — can be a valuable strategy to drive growth. Doing so may allow you to attract new consumers, capture more space on the retail shelf, stay relevant to existing customers, outpace the competition, and — ultimately — achieve higher brand visibility and awareness.
Strategy, Design, Testing
The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
Strategy, Design, Testing
How data-driven package design mitigates the risks of rebranding and boosts ROI.
Rebranding always comes with risks, especially when it comes to updating your CPG pack. The wrong moves could lose you brand equity, confuse your customers, and — ultimately — negatively impact your bottom line. However, there are also risks associated with keeping your CPG brand and packaging the same. When the market tells you it’s…
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The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
Learn More About The ROI of packaging: How to design CPG packs that win with consumers.