What We Do

An integrated, data-driven approach to brand, packaging design, positioning & innovation.

We focus on what drives purchase, leaving the fluff behind.

Our projects are led by brand experts hired from the world’s most successful CPG companies, renowned agencies, and leading research firms. This unique integration delivers ideas and designs guaranteed to win with consumers.

It's the hand-offs between firms where you lose time, money, and those critical insights. SmashBrand solved that issue for us.
Chris Caron President, Duraflame

Design

Evidence-based brand design to hit the right messages and drive purchase.

Creative expressions that drive objective goals.
Frequent testing, eliminating gaps between insights and design.
Distinctive designs that extend beyond packaging to become ownable brand assets.

Learn more about Design

Services List

Brand Identity
Club Store Design
DTC Design

Packaging Design
Ecommerce Assets
Pre-Production

Packaging Structure
Style Guides

In-Store Marketing
Activation Toolkits

Positioning

Pragmatic brand strategy focused on what will win vs. competition.

Positioning based on real in-market consumer perceptions.
Ownable value propositions linking product RTBs to distinctive brand ideas.
Clear, actionable guidance for brand identity, packaging and activation elements.

Learn more about Positioning

Services List

Segmentation
Retail Audit
Value Proposition
Activation Toolkits

U&A Studies
Market Mapping
Positioning Test

Growth Target
Brand Personality
Brand Foundations

Innovation

Focused innovation for a realistic approach to developing and testing new product ideas.

Develop and test new product ideas based on consumer-facing packaging.
Identify and prioritize the most compelling RTBs and on-pack messages.
Efficiently narrow down to the most attractive product concepts.

Learn more about Innovation

Services List

Innovation Platform
Naming
Pricing Optimizer

Competitive Audit
Product Concepts
Assortment Planning

New Product Ideation
Packcept Testing

Idea Screener
Brand Stretch

Testing

Proprietary methods that provide actionable brand insights and power in-market success.

Behavioral Science Approach mapping the crucial 10-second buyer journey, identifying the key visual and messaging elements that drive purchase decisions.
Contextual modern testing methodology simulates real-world retail environments, moving beyond traditional advertising-centric models to capture authentic shopper behavior.
Large Sample Sizes of over 800 category shoppers—quadruple the industry standard—ensuring statistically significant and reliable results.

Learn more about our Testing

Services List

Product Idea Screen
U&A
Purchase Intent

Brand Stretch
Category Baseline
Price Optimizer

Product Naming
Messaging & Claims

Product Positioning
Design Diagnostic

A branding investment with a guaranteed return.

We understand the frustration of spending resources on ideas and designs that don’t move the needle. As your partners, we share accountability for delivering value to your business.

Our integrated stage-gated process minimizes subjective opinions and maximizes objective results. It’s efficient. It’s consistent. We stand by our contractual guarantee for brands that follow our process.

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One of our experts will look over your details and contact you.
If needed, we’ll sign an NDA to keep the highest level of privacy.
We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.