Expand your brand's reach with targeted consumer insights.
Our Approach.
Identify and engage the highest impact consumers for your brand. By thoroughly analyzing demographics, behaviors, and preferences, we enable your brand to tailor its marketing and offerings, driving stronger brand attraction and product engagement.
Consumer Analysis
Comprehensive analysis of various consumer sets to pinpoint those with the highest impact on your brand.
Bullseye Targeting
Segment your consumer targets into three categories: own, attract, and accept.
Journey Mapping
Document the consumer journey, identifying their problems, needs, and the solutions your brand offers.
Focused audiences for sustained growth.
Unlock the full potential of your brand by understanding your most valuable consumers. Our growth consumer targeting services provide the insights and strategies needed to reach and engage these key segments effectively.
- Accelerate Brand Growth: Focus on the most valuable consumer segments to maximize ROI and drive sustained growth.
- Tailored product offerings: Effectively engage high-potential customers by aligning with their specific needs and preferences.
- Stronger Store Performance: Increases market share through targeted strategies that convert consumer insights into actionable sales tactics.
Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.
Learn More About Our Growth Consumer Targeting Services
Frequently Asked Questions
What is Growth Consumer Targeting?
Growth consumer targeting is a strategic approach focused on identifying and engaging the most valuable market segments that are not currently customers but have significant growth potential. By using comprehensive market research to tailor marketing and product strategies, this method drives substantial growth in sales and market share. We utilize demographic, behavioral, and preference segmentation to craft targeted approaches that meet potential customers’ needs, positioning the brand for accelerated growth in competitive markets..
What are the benefits of market mapping?
Market mapping provides valuable insights into how your brand is perceived relative to competitors, refining your marketing strategy. Perceptual mapping, a key component of market mapping, visualizes these perceptions, guiding more informed positioning decisions. It helps brands understand their market standing, identify gaps, and capitalize on opportunities to better meet consumer needs and preferences.
What are the Benefits of Growth Consumer Targeting?
Growth consumer targeting allows brands to focus their marketing efforts on high-potential consumer groups, resulting in more effective campaigns and efficient resource allocation. By tailoring messaging to the specific needs and behaviors of these groups, brands can drive stronger sales performance and increase market share. This data-driven approach empowers brands to make informed decisions that maximize the impact of their marketing efforts, leading to sustained growth and competitive advantage.
Is market mapping for my brand or product?
Market mapping benefits both your brand and individual products. It provides insights into the broader brand positioning within the competitive landscape and strategic placement of specific products to meet target market needs and preferences.
When Working on Growth Consumer Targeting, Do You Alter My Audience if Needed, or Maintain What I Have and Grow from There?
Our approach to growth consumer targeting is flexible and adaptive. We may refine your existing customer segmentation to align with evolving market trends or identify new groups within your target base that offer untapped growth opportunities. The goal is to enrich your understanding of your audience and expand your customer base effectively, ensuring that your marketing campaigns are always relevant and resonant.
How Much Do Your Growth Consumer Targeting Services Cost?
The cost of our growth consumer targeting services is part of the Path To Performance™ process, ranging from $25,000 to $500,000, depending on the project’s scope. This investment ensures a detailed and strategic approach to identifying and engaging the most valuable consumer groups, maximizing your potential for incremental growth and enhancing your overall market positioning strategy.
How Long is the Growth Consumer Targeting Process?
The growth consumer targeting process is designed to be comprehensive and strategic, typically integrating into the broader Path To Performance™ process. This usually takes 3-6 months to complete, ensuring thorough analysis and a solid strategic foundation to expand your customer base and enhance your overall growth strategy.
Do You Have Case Studies Where Growth Consumer Targeting Made a Meaningful Difference?
Yes, we have numerous case studies demonstrating the significant impact of growth consumer targeting. For example, Yucatan Guac shifted its focus to a younger audience, resulting in a 54% increase in sales within the millennial demographic. Visit our work page for more detailed insights and examples of how our services have driven remarkable growth for various brands, such as a 400% increase in sales velocity for Red Gold in the canned tomatoes market.
Our Results.
Explore Data-Driven
Success Stories
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Brand positioning and packaging drive 2x sales in 3 months.
Positioning, Design, Testing
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Design, Testing
7pt purchase intent lift for the leader in bloody mary mixes.
Our researched and tested packaging has delivered dynamic jumps in purchase intent for these brands.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.