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Strategy, Design, Testing
The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market…
Strategy, Design, Testing
How data-driven package design mitigates the risks of rebranding and boosts ROI.
Rebranding always comes with risks, especially when it comes to updating your CPG pack. The wrong moves could lose you brand equity, confuse…