Brand development that increases sales velocity, guaranteed.

Maximize impact with optimized packaging copy.

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Our Methodology.

PREformance™
Pack Words Testing

SmashBrand’s PREformance™ Pack Words Test determines the optimal placement, weighting, and importance of different purchase drivers on your packaging.

Our unique methodology isolates the critical front-of-pack words that influence consumer decisions, ensuring your messaging resonates with consumers in the critical first moments of the purchase decision process. This test also determines the appropriate amount of copy and provides recommendations for reinforcing messaging on other packaging panels. Our methodology weighs the importance of different purchase drivers to inform the proper messaging hierarchy.

Focused and Impactful Messaging

We strip away graphics and visuals to concentrate on front-of-pack words, providing clear insights into how consumers process and prioritize information. This approach informs a messaging hierarchy that aligns with consumer expectations and enhances the overall effectiveness of your packaging.

Optimizing Consumer Communication

By mapping the consumer-buyer journey, we present information in the order consumers need it. This ensures your packaging communicates the most critical purchase drivers effectively. We further optimize the volume and placement of copy to maximize impact.

Designing a Messaging Strategy

These insights inform visual aspects such as font weighting, pack placement, and emphasis on critical messages, reinforcing brand positioning and key purchase drivers that lead to choice over competitors.

Walmart Logo

The rapid testing and design together are critical. We can't mess up our biggest brands. We needed this.

VP Insights, Walmart
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Creating highly effective front of pack messaging.

By isolating front-of-pack words and analyzing their impact, we gain insights into how consumers read and react to your packaging. This deep understanding allows us to refine your messaging, ensuring it is not only clear and concise but also emotionally compelling.

The PREformance™ Pack Words Test helps determine the appropriate balance of copy, avoiding crowded designs and focusing on the key messages that will drive purchase intent. Additionally, we provide recommendations for reinforcing these messages across all packaging panels, ensuring a cohesive and effective communication strategy.

  • Message Resonance:
    Identifies the most impactful messaging through forced choice, ranking, and MaxDiff exercises. Measures effectiveness of varied expressions of key purchase drivers.
  • Claims Testing:
    Assesses product claims and descriptors for optimal consumer appeal. Balances category norms for understanding with unique differentiators.
  • Thematic Grouping:
    Organizes potential pack messages into top-level themes aligned with identified category purchase drivers. Ensures strategic consistency in pack messaging and navigation.
  • Product Naming:
    Evaluates product names for comprehension, interest generation, and memorability. Ensures distinctive and effective branding within the CPG product category.
  • Credibility Assessment:
    Measures believability and credibility of potential pack messages among target consumers. Identifies messaging that builds trust and drives purchase intent.
  • Messaging Hierarchy:
    Maps message importance to the consumer buyer journey. Determines critical front-of-pack content and identifies elements for potential exclusion, optimizing communication effectiveness.

Pack Words Test Report Examples

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Our Results.

Explore Data-Driven
Success Stories.

We lead all our clients toward objective wins across every category.

See all results

Positioning, Design, Testing

Brand positioning and packaging drive 2x sales in 3 months.

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Positioning, Design, Testing

30% increase in U.S. sales and 40% increase in Canada.

A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.

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Design, Testing

7pt purchase intent lift for the leader in bloody mary mixes.

A packaging refresh revitalized the brand, boosting market share across its cocktail mixer and Ready-to-Drink lines.

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Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

What happens next?
  1. One of our experts will look over your details and contact you.
  2. If needed, we’ll sign an NDA to keep the highest level of privacy.
  3. We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.
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