What We Do
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  - What We Do
    An integrated, data-driven methodology that drives purchase behavior.
  - Innovation
    Focused innovation for a realistic approach to developing & testing new product ideas.
  - Positioning
    Pragmatic brand strategy focused on what will win vs. competition.
  - Design
    Evidence-based design to hit the right messages and drive purchase.
  - Testing
    Proprietary methodologies that provide actionable insights directly translating to in-market success.
  We integrate strategy, design, and consumer testing to drive sales.
  
  We’ve created an iterative stage-gate process across innovation, positioning, and design to develop consumer brands that perform.
  
  Our methodology integrates expertise from top CPG professionals and award-winning creatives with predictive consumer testing at each stage. This repeatable approach consistently delivers brand growth and measurable market success.
  
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  Integrated innovation development from concept to shelf success.
  
  Innovation Platform
  
  Competitive Audit
  
  New Product Ideation
  
  Idea Screener
  
  Naming
  
  Product Concepts
  
  Packcept Testing
  
  Brand Stretch
  
  Pricing Optimizer
  
  Assortment Planning
  
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  Actionable positioning that drives brand equity and pricing power.
  
  Segmentation
  
  Usage & Attitudes
  
  Growth Target
  
  Retail Audit
  
  Competitive Analysis
  
  Market Mapping
  
  Brand Personality
  
  Value Proposition
  
  Positioning Test
  
  Brand Foundations
  
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  Consumer-validated design and packaging that drives sales velocity.
  
  Brand Identity
  
  Packaging Design
  
  Copywriting
  
  Brand Architecture
  
  Structure Design
  
  Club Store Design
  
  E-commerce Assets
  
  Style Guides
  
  Activation Toolkits
  
  Pre-Production
  
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  Modern testing that predicts market performance and minimizes risks.
  
  Product Idea Screen
  
  Brand Stretch
  
  Product Naming
  
  Product Positioning
  
  Usage & Attitudes
  
  Category Baseline
  
  Messaging & Claims
  
  Design Diagnostic
  
  Purchase Intent
  
  Price Optimizer
  
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Results
About You
Insights

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One of our experts will look over your details and contact you.
If needed, we’ll sign an NDA to keep the highest level of privacy.
We'll schedule a discovery call to discuss your specific job to be done and how we can drive your brand's growth.

Start a conversation.

[email protected]
1-877-429-4812

Idaho.

3100 N Lakeharbor LN,
#164 Boise, ID 83703 (USA)

Texas.

Austin,
TX 78748 (USA)

Illinois.

Chicago,
IL 60607 (USA)

Red Gold Tomato Love is officially a BIG WIN Coast to Coast. We couldn’t have done it without SmashBrand.
Colt Reichart Director of Marketing