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Pack Words Test

PREformance™ Pack Words Test

Validate and optimize on-pack messaging.

Packwords™ testing evaluates a variety of “white-box” communication routes with a large panel of targeted category shoppers, identifying crucial messaging themes that drive purchase decisions. We identify the most important messages, claims, communication hierarchy, and highlight those that can be omitted or moved to secondary panels, ensuring your font of pack messaging has maximum impact.

Distinctly Rich
Pack words
Recap on Concepts
OnPack Messaging
OnPack Messaging