![PREformance™ Pack Words Testing For CPG Products – SmashBrand - Package Design and Branding Agency Pack Words Test](https://www.smashbrand.com/wp-content/uploads/2023/10/Pack-words-Test.png)
PREformance™ Pack Words Test
Validate and optimize on-pack messaging.
Packwords™ testing evaluates a variety of “white-box” communication routes with a large panel of targeted category shoppers, identifying crucial messaging themes that drive purchase decisions. We identify the most important messages, claims, communication hierarchy, and highlight those that can be omitted or moved to secondary panels, ensuring your font of pack messaging has maximum impact.
![PREformance™ Pack Words Testing Outcomes – SmashBrand - Package Design and Branding Agency Distinctly Rich](https://www.smashbrand.com/wp-content/uploads/2023/10/Distinctly-Rich.png)
![Preformance™ Pack Words Testing Outcomes – SmashBrand - Package Design and Branding Agency Pack words](https://www.smashbrand.com/wp-content/uploads/2023/10/Pack-words-responsive.png)
![Recapping The Performance Of Various Concepts – SmashBrand - Package Design and Branding Agency Recap on Concepts](https://www.smashbrand.com/wp-content/uploads/2023/10/Recap-on-Concepts.png)
![Recapping The Performance Of Messaging Concepts – SmashBrand - Package Design and Branding Agency Concepts](https://www.smashbrand.com/wp-content/uploads/2023/10/Concepts-responsive.png)
![Example Of Testing Various Concepts – SmashBrand - Package Design and Branding Agency OnPack Messaging](https://www.smashbrand.com/wp-content/uploads/2023/10/OnPack-Messaging.png)
![Example Of Testing Various Brand Messages – SmashBrand - Package Design and Branding Agency OnPack Messaging](https://www.smashbrand.com/wp-content/uploads/2023/10/Concept.png)