PREformance™ Gut Check Test

Rapidly test consumer intuition for design concepts.

Assess a broad array of designs early in the creative process to understand what resonates with consumers. By utilizing rapid “System 1” testing, we uncover the spontaneous and subconscious reactions consumers have towards package design concepts. This efficient approach allows us to examine a wide range of initial designs and focus on those that instinctively connect with consumers, maximizing their potential impact.