Trend Assessment
Uncover consumer & category insights.
Using a variety of secondary sources and primary observations, we identify critical truths and hypotheses about the consumer and category to influence the value proposition and positioning of your brand. By applying our market adoption curve, we can make educated predictions on where the market is going, and how fast it will get there.
Applying secondary sources for trend frameworks like mintel, kantar, the food people as well as category data from Nielsen, SPINS and IRI
Learning what the consumer cares about today – what are they posting on social media?
Grouping observations into thematic macro trends