Positioning Concepts
Explore diverse positioning routes.
Define multiple positioning routes by crafting consumer-friendly concept statements in line with your brand’s goals and target audience. Our approach includes developing a positioning map encompassing a broad spectrum of options, addressing all areas of interest, and ensuring testably different concepts. By examining multiple “ways in,” we help determine the most effective strategies to bolster your brand’s market position and promote growth.
To maximize learning, we create a map of a variety of positioning options, making sure we are covering all areas of interest, and concepts that are testably different
We test brand positioning via written concepts to hone-in on the primary messaging areas of a strong brand: 1) consumer insight, 2) brand positioning 3) product description 4) reasons-to-believe and claims