Naming Scorecard

Evaluating Potential Brand Names Through an Objective Framework

Choosing the right brand name involves balancing consumer insights, strategy, and creativity. We use a ‘Naming Scorecard’ to simplify this task. This approach combines consumer feedback with our expertise, assessing names based on memorability, relevance, and differentiation. This method encourages informed discussions among decision-makers, ensuring the chosen name aligns with your strategy and resonates with your audience, providing a clear path forward.