Packaging Design Concepts
Design packaging with maximum shelf appeal.
Our design process pushes the boundaries within the agreed scope and strategy, ensuring your brand stands out on the shelf with distinctive assets that link to your brand’s positioning. By captivating consumers and enticing them to try your product, we create packaging designs that not only align with your strategy but also maximize shelf appeal and drive sales.
Very broad range, pushing the boundaries for emerging brands
Exploration of a wide range, exploring multiple design approaches
Exploration within a close range, exploring multiple product facings
Frequently Asked Questions
How many design concepts does your agency create?
On average, you will receive between 6 to 8 design concepts. This range allows for a broad exploration of creative directions while ensuring each concept is distinct and strategically aligned with your brand's objectives. This approach ensures a diverse set of options to choose from, each thoughtfully crafted to resonate with your target audience and stand out in the competitive landscape.
Where do the creative concept designs originate from?
Our creative ideas are the product of rigorous research, comprehensive auditing, and strategic brand positioning work. By delving deep into market research, we uncover insights that fuel our creativity, your lead packaging designer will craft concepts that not only resonate with your brand identity but also stand out in the marketplace. This process ensures that each design concept is rooted in a deep understanding of your brand and its position within the competitive landscape.
Who is in charge of the conceptual design process?
Unique to SmashBrand, our conceptual design process is led by a unique team composition that includes a dedicated brand manager with deep experience working at and with Fortune 100 CPG brands, a creative lead with vast experience creating category winning designs, and a dedicated project manager. This combination ensures a well-rounded approach to each project, blending strategic brand management insights with creative design expertise and efficient project oversight.
How much do you charge for creating packaging design concepts?
The cost for our packaging design concepts varies widely, typically ranging from $25,000 to $500,000, depending on the project's scope and complexity. This is part of our Path To Performance™ process, which tailors our approach to meet the specific needs and objectives of each project, ensuring that every packaging concept we develop is strategically aligned and designed to perform in the market.
What is the typical timeline from concept to final design?
The typical timeline from concept to final design in our Path To PREformance™ process is around 4-6 months on average. This time frame allows for thorough research, creative development, and iterative refinements to ensure the final packaging design meets the strategic objectives and stands out in the competitive marketplace.
What if we do not like any of the concepts?
If you find that none of the initial concepts resonate with you, it's important to remember that this is a part of our iterative design process and not a final outcome. Initially, our concepts are meant to explore a wide range of possibilities and spark meaningful discussions, serving more as a foundation for deeper insights rather than final designs. Through the PREformance™ Gut Check Test and PREformance™ Diagnostic Concept Test, we gather consumer feedback and actionable insights, allowing us to refine and tailor the designs more closely to your brand's vision and market expectations. This approach ensures that we not only meet your preferences but also create packaging that appeals to your target audience, enhancing brand success. The goal is to evolve the designs based on these insights, leading to a final product that embodies your brand's essence and resonates with consumers, driving engagement and success in the market.
Do you offer concept testing services?
Yes, we offer concept testing services as part of our innovative design process. Our PREformance™ Diagnostic Concept Testing is a critical step in the product packaging design process, ensuring that the concepts created during the concept development phase are rigorously evaluated. This testing phase helps in refining and validating the effectiveness of the packaging designs, ensuring they meet the market needs and consumer expectations. For more detailed information, please visit this page.
What happens if the initial design concepts need revision?
In most projects, initial package design concepts may require revisions based on findings from the PREformance™ Diagnostic Concept Test. This step ensures the each package design is refined and aligned with market expectations and consumer preferences, optimizing them for success before finalization.
Can you tell me more about your entire packaging design process?
Our packaging design process is an integral part of our Path To Performance™ stage-gate process, which starts with comprehensive auditing and market research. This initial phase equips our team of brand strategy experts with the insights needed to craft distinct product positioning for your brand. Following this, we move on to the packaging design phase, where your product design undergoes several rounds of concept development and diagnostic testing. This iterative process is designed to refine and perfect the packaging, ensuring that the final product design resonates strongly within your specific category and achieves maximum market impact.
What other brand development and design services do you offer?
Beyond packaging design, we offer a comprehensive suite of brand development and design services as part of our Path To Performance™ process. This includes brand diagnosis, trend assessment, competitive and retail audits, strategy formulation, market mapping, consumer targeting, brand positioning, naming, and brand architecture. Each service is meticulously designed to ensure your brand not only stands out in the marketplace but also resonates deeply with your target audience, driving growth and market share. These services encompass concept design services and product development, ensuring a holistic approach to building your brand. You can explore each of these services in detail in the footer of our website.