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Strategy
8 Proven Strategies for Brand Equity Development.
Brand equity is often the X-factor that turns unknown startups into household names, driving top-line growth and setting brands up for acquisition. Yet, even if aware of this need, many businesses struggle to build it effectively. The reason is because of missing the critical link between strategy and execution. Effective brand equity development is both…
Strategy
How To Build And Use A Product Positioning Chart.
Imagine having a profound understanding of your target market, positioning your new product so effectively that it outperforms even the biggest CPG brands. This is the outcome of effective brand development where you can drive a 30% lift in both brand equity and market share. It may sound impossible, but it’s a reality for brands…
Innovation, Strategy, Design
How To Develop A Dog Food Packaging Design That Converts.
Data-driven dog food packaging design that educates, differentiates, and sells. Learn proven strategies to win pet owners’ hearts and shelf space fast.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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