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What Does This Lighthouse Have to Do with Tuna?
How distinctive assets like a lighthouse drive tuna sales. A breakdown of food packaging design that builds trust and wins at shelf.
Shopping With Christy
The Single Packaging Mistake That Could Kill 50% of This Brand’s Sales
Metallic packaging can grab attention, but poor legibility under retail lighting turns bold design into a costly shelf mistake.
Shopping With Christy
Here’s Why Nurri Changed it’s Packaging Design at Costco
Fast-growing brands rarely stay static. What works at launch isn’t always what sustains momentum at scale. This update shows a clear shift in strategy. The original execution leaned heavily into white space and icon-driven cues, signaling nutrition and functionality. It felt clean, but also slightly clinical, closer to kids’ nutrition than adult performance. The new…
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7 Steps to Earning Brand Permission When Stretching a Brand.
Learn the 7 proven steps to earn brand permission before stretching your brand. Avoid costly extensions and unlock growth the right way.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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