Types.
Shopping With Christy
Inside P&G’s Category Premiumization Strategy with Tide Evo
At 53¢ per wash, Evo detergent is nearly double the price of a Tide pod and triple that of liquid. But walk into Walmart, and it’s the first thing you see.
Shopping With Christy
Why Mrs. Meyers Lost This Customer and What Variety Packs Get Wrong
When club retailers open the door for a variety pack, choose your lineup wisely as one polarizing flavor can kill the entire basket.In this episode of Shopping with Christy, we break down why one off-putting scent can tank a great product lineup. Using Mrs. Meyer’s 4-pack as a real-world case study, Christy highlights how variety packs must stay within consumer expectations—or risk losing the sale.
Shopping With Christy
Mary Ruth’s packaging is clearly not built for the chaos of retail
MaryRuth’s has great shelf placement, but you’d never know it with bottles turned sideways and shipping labels slapped over the front. This is what happens when design doesn’t account for real-world execution. Would your brand survive this?
Shopping With Christy
When Cereal Becomes Art And Branding Becomes Culture
What happens when consumer culture meets fine art? At Crystal Bridges Museum of American Art, KAWS reimagines General Mills’ Monster Cereals showing us the power of nostalgia. In this video, Christy explores how CPG brands can transcend the aisle and shape cultural memory.
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