Types.
NICE PACKAGE, Innovation
7 Steps to Earning Brand Permission When Stretching a Brand.
Learn the 7 proven steps to earn brand permission before stretching your brand. Avoid costly extensions and unlock growth the right way.
Strategy, Design
Strategic Packaging Design for Granola Brands.
Fixing packaging design for granola brands starts with clarity. Discover what drives shelf performance and why most “healthy” packs fail to convert.
Shopping With Christy
Why This Sapporo Can Stops Shoppers Cold
A masterclass in shelf impact. From its bold ribbed aluminum structure to its beer-glass silhouette, this single-serve Sapporo can is designed to be noticed and to be picked up. In this video, Christy breaks down how tactile structure and light-catching details turn packaging into a purchase driver. It’s a small can with a big lesson in what makes design work.
Shopping With Christy
This In-Store Display Shows How to Keep a Legacy Brand Thriving
Old El Paso could’ve faded into irrelevance, but instead, in-store displays like this are one reason this legacy brand really has staying power. This retail walk-through spots an in-aisle execution that gets everything right: bold branding, playful claims, and standout visuals that drive appetite.
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.Talk to us
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