Brand development that increases sales velocity, guaranteed.

Shopping With Christy logo. Christy Lebor provides expert commentary on packaging design for SmashBrand.

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Shorts and deep dives on shopper behavior, pricing, packaging, and shelf performance.

Christy Lebor Portrait
Shopping With Christy logo. Christy Lebor provides expert commentary on packaging design for SmashBrand.
Christy Lebor Partner/ Strategy Group Director
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Shopping with Christy: get insider takes on shopper behavior, pricing, packaging, and shelf performance.

Featured Video
Featured Video

A few shots from the SmashBrand x Salem1 Leadership Conference

Last week, the SmashBrand team had the privilege of visiting the Salem1 facility for an incredible day of connection, collaboration, and friendly competition. We kicked things off with a leadership session where we rolled up our sleeves, literally. Hands-on assignments had us analyzing packaging designs and rebuilding the strategy for a brand that had regional success but struggled to scale. Equal parts challenging and fun. Between meaningful conversations over great meals and a master class in print production touring their world-class facility, we walked away with a much deeper appreciation for what Salem1 brings to the table. Oh, and we settled a few things on the go-kart track and mini golf course too. 🏎️⛳ Thank you to the entire Salem1 team for welcoming us with open arms, showing us how the magic gets made, and making us feel like family. We're excited for what's ahead. #SmashBrand #Salem1 #ThePowerOfOne #CPG #CPGBrands

192 views
1 Likes
May 14, 2026
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Shorts

How Ryze Uses Packaging to Win Coffee Shoppers

Mushroom coffee has a shopper communication problem: some consumers still don’t know it’s actually coffee.…

336 views
3 Likes
May 07, 2026

Getting on shelf is 25% of the battle and this merchandiser is limiting the other 75%

Getting on shelf is just the starting point for winning in retail. In this audit,…

997 views
4 Likes
Apr 15, 2026

SmashBrand joins Salem One to Connect Consumer-Validated Brand Strategy with Scaled Market Execution

We’re excited to share that SmashBrand has joined Salem One. This marks a step forward.…

215 views
2 Likes
Apr 09, 2026

Waterloo Was Ready for This New Merchandising Fixture. Other Brands Weren’t.

Waterloo is winning here because it was built for this exact merchandising fixture. As shelves…

2352 views
7 Likes
Mar 18, 2026

These Barilla Pasta LTO's Really Grabbed My Attention!

Walking the pasta aisle at Walmart and this Barilla limited-time offer completely captured my attention.…

338 views
13 Likes
Mar 12, 2026

This Bridgerton Limited Time Offer Shows How to Win the Shelf

More and more brand collaborations exist in CPG, but most fail because the packaging is…

2130 views
14 Likes
Mar 04, 2026

Dean’s vs Daisy vs Store Brand: Which Dip Wins at Shelf?

Christy and her daughter hit Walmart to pick a French onion dip for a Super…

554 views
5 Likes
Feb 25, 2026

Bachan’s Refresh Improves Shopability But the Rollout Is Messy

The Ethnic sauce category is booming, and the shelf competition is becoming brutal. In this…

664 views
3 Likes
Feb 18, 2026

🎯 What Tic Tac Gets Right About Flavor Naming

Flavor naming is often treated like a creative exercise. Brainstorm a list. Pick what sounds…

635 views
10 Likes
Feb 11, 2026

The Costco Shelf Signal That Indicates Product Exit or Decline

Every CPG leader and brand manager should know this: Costco’s shelf tags don’t just show…

513 views
13 Likes
Feb 03, 2026

How We Beat the Knockoffs and Made Fresh Scents Impossible to Ignore

In CPG, packaging is the product. When lookalike brands start stealing attention, you lose more…

194 views
0 Likes
Jan 28, 2026

The Hidden Club Store Packaging Mistake That’s Quietly Killing Your Sales

What if your packaging is costing you more than you think? In this quick in-store…

600 views
11 Likes
Jan 21, 2026

TIDE vs. ARM & HAMMER: Is the Extra $$$ Worth It? See Which Christy Picks. #packagingdesign

Don’t let packaging fool you. In this head-to-head showdown, Christy breaks down two household detergent…

1906 views
7 Likes
Jan 19, 2026

This Packaging Is crushing Crisp Power's sales. Don’t Make the Same Mistake

Christy almost skipped a brand she normally buys because the packaging sent the wrong message.…

284 views
2 Likes
Dec 31, 2025

Why Smucker's Drizzle Bottle Almost Nailed It (But Missed One Sweet Detail)

Smucker’s Drizzle is a packaging win. It features a clean cap, shelf visibility, even elegant…

754 views
23 Likes
Dec 16, 2025

What Makes a Costco Club Tray Stand Out or Get Ignored

What makes a Costco club tray pop or flop? In this video Christy breaks down…

2640 views
4 Likes
Dec 11, 2025

How Ferrero Rocher Nailed This Holiday Display (And Converted Christy)

SmashBrand’s Christy dives into a Ferrero Rocher display that hits every key purchase driver—distinctive assets,…

2144 views
9 Likes
Dec 09, 2025

Why Rao’s Soup Misses the Mark on This Packaging Design.

Rao’s is a pasta sauce powerhouse, but their soup packaging tells a different story. 🎥…

463 views
4 Likes
Nov 26, 2025
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Full Videos Category Insights

What the Weed Killer Aisle at Lowe's Can Teach Us About Shopability and Brand Blocking

The weed killer category at Lowe's is two full bays of product, and almost no help for the shopper trying to navigate it. No shelf talkers, brand block, or clear organizing logic until you start reading every single…

33 views
1 Likes
Apr 27, 2026

Shopping the Pasta Set for Lessons in Packaging Design

In this episode of Shopping with Christy, we walk the pasta aisle to break down real-world packaging—from what catches the eye to what gets lost in the noise. You’ll see how smart brands shift from emotional storytelling to…

134 views
5 Likes
Jan 07, 2026

How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle

*In this in-store breakdown, SmashBrand’s Christy Lebor walks the specialty cleaning aisle at Lowe’s to answer one big question: 🧽 Why is this category so hard to shop — and what makes some cleaning brands win while others…

152 views
1 Likes
Dec 09, 2025

The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know

What does the egg aisle really reveal about shelf strategy, brand equity, and consumer messaging? In this video, we break down a real-world category walkthrough—highlighting what brands like Vital Farms and Eggland’s Best get right, where private label…

232 views
9 Likes
Oct 30, 2025

Here's What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form…

174 views
8 Likes
Aug 27, 2025

Boxed Wine Brands That Get It Right (and Wrong) – What Every CPG Marketer Should See.

What makes one boxed wine brand stand out while another blends into the shelf? In this full boxed wine category teardown, we walk the aisles of Kroger’s massive wine section to see what works—and what doesn’t—in packaging strategy,…

241 views
8 Likes
Aug 13, 2025
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