Shopping with Christy, now on
YouTube.

Shorts and deep dives on shopper behavior, pricing, packaging, and shelf performance.

Christy Lebor Partner/ Strategy Group Director

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Shopping with Christy: get insider takes on shopper behavior, pricing, packaging, and shelf performance.

Tide Evo vs Arm & Hammer: Who Wins on Shelf

Tide Evo and Arm & Hammer's laundry sheets are fighting for the same shopper. Only one pack answers the question that sells. In this video Christy puts the two side by side in the aisle: same format, same shelf, two very different stories. One brand spends its pack explaining the why. The other spends it looking good. Watch to the end for the verdict, and the price math that seals it.

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Watch Christy’s

Shorts

Sun Bum Made This Bottle Impossible to Read

Christy grabbed a Sun Bum hair spray and could not tell what it actually was.…

I wanted to buy this. The packaging talked me out of it.

A strong product idea can still lose the sale when the packaging creates confusion at…

Why None of These Pet Wipe Brand Stands Out at Shelf

Christy is in PetSmart walking the pet grooming aisle and she spots something worth paying…

Shopping Sunscreen by Fragrance? H-E-B Nailed It!

Shopping with Christy heads to H-E-B in Texas for a first look at the retailer's…

Uh Oh! They Took All the Distinctiveness Out of Caress.

Christy walks into an HEB in Texas and the first endcap she sees is a…

How Ryze Uses Packaging to Win Coffee Shoppers

Mushroom coffee has a shopper communication problem: some consumers still don’t know it’s actually coffee.…

Getting on shelf is 25% of the battle and this merchandiser is limiting the other 75%

Getting on shelf is just the starting point for winning in retail. In this audit,…

SmashBrand joins Salem One to Connect Consumer-Validated Brand Strategy with Scaled Market Execution

We’re excited to share that SmashBrand has joined Salem One. This marks a step forward.…

Waterloo Was Ready for This New Merchandising Fixture. Other Brands Weren’t.

Waterloo is winning here because it was built for this exact merchandising fixture. As shelves…

These Barilla Pasta LTO's Really Grabbed My Attention!

Walking the pasta aisle at Walmart and this Barilla limited-time offer completely captured my attention.…

This Bridgerton Limited Time Offer Shows How to Win the Shelf

More and more brand collaborations exist in CPG, but most fail because the packaging is…

Dean’s vs Daisy vs Store Brand: Which Dip Wins at Shelf?

Christy and her daughter hit Walmart to pick a French onion dip for a Super…

Bachan’s Refresh Improves Shopability But the Rollout Is Messy

The Ethnic sauce category is booming, and the shelf competition is becoming brutal. In this…

🎯 What Tic Tac Gets Right About Flavor Naming

Flavor naming is often treated like a creative exercise. Brainstorm a list. Pick what sounds…

The Costco Shelf Signal That Indicates Product Exit or Decline

Every CPG leader and brand manager should know this: Costco’s shelf tags don’t just show…

How We Beat the Knockoffs and Made Fresh Scents Impossible to Ignore

In CPG, packaging is the product. When lookalike brands start stealing attention, you lose more…

The Hidden Club Store Packaging Mistake That’s Quietly Killing Your Sales

What if your packaging is costing you more than you think? In this quick in-store…

TIDE vs. ARM & HAMMER: Is the Extra $$$ Worth It? See Which Christy Picks. #packagingdesign

Don’t let packaging fool you. In this head-to-head showdown, Christy breaks down two household detergent…

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What the Weed Killer Aisle at Lowe's Can Teach Us About Shopability and Brand Blocking

The weed killer category at Lowe's is two full bays of product, and almost no help for the shopper trying to navigate it. No shelf talkers, brand block, or clear organizing logic until you start reading every single…

Shopping the Pasta Set for Lessons in Packaging Design

In this episode of Shopping with Christy, we walk the pasta aisle to break down real-world packaging—from what catches the eye to what gets lost in the noise. You’ll see how smart brands shift from emotional storytelling to…

How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle

*In this in-store breakdown, SmashBrand’s Christy Lebor walks the specialty cleaning aisle at Lowe’s to answer one big question: 🧽 Why is this category so hard to shop — and what makes some cleaning brands win while others…

The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know

What does the egg aisle really reveal about shelf strategy, brand equity, and consumer messaging? In this video, we break down a real-world category walkthrough—highlighting what brands like Vital Farms and Eggland’s Best get right, where private label…

Here's What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form…

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Shopping with Christy, now on
YouTube.

Featured Video

Featured Video

Tide Evo vs Arm & Hammer: Who Wins on Shelf

Watch Christy’s

Shorts

Sun Bum Made This Bottle Impossible to Read

I wanted to buy this. The packaging talked me out of it.

Why None of These Pet Wipe Brand Stands Out at Shelf

Shopping Sunscreen by Fragrance? H-E-B Nailed It!

Uh Oh! They Took All the Distinctiveness Out of Caress.

How Ryze Uses Packaging to Win Coffee Shoppers

Getting on shelf is 25% of the battle and this merchandiser is limiting the other 75%

SmashBrand joins Salem One to Connect Consumer-Validated Brand Strategy with Scaled Market Execution

Waterloo Was Ready for This New Merchandising Fixture. Other Brands Weren’t.

These Barilla Pasta LTO's Really Grabbed My Attention!

This Bridgerton Limited Time Offer Shows How to Win the Shelf

Dean’s vs Daisy vs Store Brand: Which Dip Wins at Shelf?

Bachan’s Refresh Improves Shopability But the Rollout Is Messy

🎯 What Tic Tac Gets Right About Flavor Naming

The Costco Shelf Signal That Indicates Product Exit or Decline

How We Beat the Knockoffs and Made Fresh Scents Impossible to Ignore

The Hidden Club Store Packaging Mistake That’s Quietly Killing Your Sales

TIDE vs. ARM & HAMMER: Is the Extra $$$ Worth It? See Which Christy Picks. #packagingdesign

Full Videos Category Insights

What the Weed Killer Aisle at Lowe's Can Teach Us About Shopability and Brand Blocking

Shopping the Pasta Set for Lessons in Packaging Design

How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle

The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know

Here's What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

Shopping with Christy, now on YouTube.

Featured Video

Featured Video

Tide Evo vs Arm & Hammer: Who Wins on Shelf

Watch Christy’s

Shorts

Sun Bum Made This Bottle Impossible to Read

I wanted to buy this. The packaging talked me out of it.

Why None of These Pet Wipe Brand Stands Out at Shelf

Shopping Sunscreen by Fragrance? H-E-B Nailed It!

Uh Oh! They Took All the Distinctiveness Out of Caress.

How Ryze Uses Packaging to Win Coffee Shoppers

Getting on shelf is 25% of the battle and this merchandiser is limiting the other 75%

SmashBrand joins Salem One to Connect Consumer-Validated Brand Strategy with Scaled Market Execution

Waterloo Was Ready for This New Merchandising Fixture. Other Brands Weren’t.

These Barilla Pasta LTO's Really Grabbed My Attention!

This Bridgerton Limited Time Offer Shows How to Win the Shelf

Dean’s vs Daisy vs Store Brand: Which Dip Wins at Shelf?

Bachan’s Refresh Improves Shopability But the Rollout Is Messy

🎯 What Tic Tac Gets Right About Flavor Naming

The Costco Shelf Signal That Indicates Product Exit or Decline

How We Beat the Knockoffs and Made Fresh Scents Impossible to Ignore

The Hidden Club Store Packaging Mistake That’s Quietly Killing Your Sales

TIDE vs. ARM & HAMMER: Is the Extra $$$ Worth It? See Which Christy Picks. #packagingdesign

Full Videos Category Insights

What the Weed Killer Aisle at Lowe's Can Teach Us About Shopability and Brand Blocking

Shopping the Pasta Set for Lessons in Packaging Design

How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle

The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know

Here's What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

Shopping with Christy, now on
YouTube.