Types.
Category Insights, Shopping With Christy
I wanted to buy this. The packaging talked me out of it.
Sometimes the product is right, the occasion is right, and the shopper is ready to buy, but the packaging kills the sale. This handheld cheesecake has plenty going for it: convenience, portionability, and a familiar dessert consumers already love. But the packaging creates uncertainty. The retro-inspired graphics can read as dated rather than nostalgic, the…
Category Insights, Shopping With Christy
What Garbage In Garbage Out Means for AI Packaging Concepts
AI can generate packaging concepts fast, but speed doesn’t guarantee performance. Strong concepts start with consumer insight. In pizza packaging, understanding that gooey cheese, crust texture, and clear taste cues drive choice gives AI something far more valuable than a generic prompt. When consumer research becomes part of the creative brief, AI shifts from an…
Category Insights, Shopping With Christy
Dove x Bridgerton Shows Up in the Core Set. Here’s Why…
The best limited-edition collaborations do more than borrow attention. They strengthen what the brand already stands for. Dove x Bridgerton works because the partnership feels naturally connected to the product experience. The fragrance-forward assortment, botanical illustrations, and English-garden aesthetic reinforce ideas of pampering, indulgence, and self-care all relevant cues for body wash. That makes the…
Category Insights, Shopping With Christy
Why None of These Pet Wipe Brand Stands Out at Shelf
Great packaging is designed for the shelf where consumers actually make decisions. Pet grooming wipes expose this problem perfectly. Large bulk packs often sit on lower shelves with only the end of the package visible. That means the beautifully designed front panel the one everyone spent months perfecting may barely enter the shopper’s field of…
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