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Positioning, Innovation, Strategy
The Strategic Choice Between a Sub Brand vs Brand Extension.
Sub-brand vs. brand extension—which is right for your CPG brand? Learn the key differences, risks, and strategies to make the smartest choice. Read now.
Positioning, Innovation, Strategy
The Smart Way to Build a Hybrid Brand Architecture in CPG.
Discover how hybrid brand architecture strengthens brand equity, prevents confusion, and drives CPG growth with a smarter, scalable brand strategy.
Positioning, Innovation, Strategy, Design
A No-Nonsense Guide To Winning in CPG and Retail.
Learn the secrets to winning in CPG and Retail landscape. Discover the art of crafting a memorable brand identity that generate sales in retail landscape.
Positioning, Innovation, Strategy
Crafting A Winning Identity Through Brand Ideation.
Every second your brand exists on a shelf or a screen, it’s being judged harshly. Consumers are making split-second decisions, and if your identity doesn’t connect instantly, it’s game over. That’s why brand ideation isn’t just important—it’s essential.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.