Overview
Leveraging consumer insights for a guaranteed market lift.
Consumer perceptions, sentiments, and preferences shift frequently. And if your package design doesn’t shift with them, your brand will almost certainly lose market share. Remember, just because your CPG pack grabbed a consumer’s attention yesterday, it doesn’t mean it will deliver results today.
But as a CPG or FMCG brand leader, how can you know for sure it’s time to make a change? To what extent should you leverage consumer insights to inform your product’s repositioning strategy? And how can you be confident you’re launching something consumers will actually want to buy?
We’ll answer those questions (and more) in this guide to CPG product repositioning. Inside, you’ll learn:
- The undeniable signs it’s time to reposition your product
- Why consumer insights are the key to product success
- How to leverage quantitative and qualitative data when making repositioning decisions
- How specialized CPG design expertise delivered results for one emerging brand
The CMO’s Guide to Repositioning a CPG Product
Learn how to leverage consumer insights in product repositioning to get a guaranteed market lift.
A seasoned veteran in the CPG (Consumer Packaged Goods) industry, Jason Vaught brings a wealth of knowledge and hands-on experience as the director of content and marketing for SmashBrand. His comprehensive role at the forefront of brand communication ensures that CPG brands remain well-informed about the suite of services SmashBrand offers. Furthermore, his insights derived from the company's strategy, design, and testing services are invaluable to brand owners and managers seeking expert guidance.
From his early endeavors in launching a successful sports nutrition brand that gained prominence in significant bodybuilding and fitness retail spaces to his entrepreneurial ventures in kick-starting multiple brick-and-mortar and e-commerce startups across diverse industries, Jason's career is studded with substantial milestones. Notably, he has innovated numerous products later embraced by leading industry brands, showcasing his knack for anticipating market demands and setting trends.
Jason's journey in the CPG industry commenced at age 21. Over the years, he has worn multiple hats, ranging from a manufacturer and retailer to a distributor and brand owner. This multifaceted experience equips him with the rare ability to offer practical advice grounded in real-world expertise. His mission is to guide and support other CPG brand owners, directors, and managers on their path to success.
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The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
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