Brand development that increases sales velocity, guaranteed.

Insights

Our experts share
their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Innovation, Strategy, Design

Boost Sales Velocity with Omnichannel Packaging Design.

Discover how omnichannel packaging design drives sales, builds brand trust, and wins in retail, DTC, and ecommerce with SmashBrand’s proven process.

Strategy, Design, Testing

How Smart Laundry Packaging Design Drives Shelf Performance.

If your pack doesn’t instantly communicate efficacy, format, and trust, it’s not just underperforming, it’s getting ignored. Smart laundry packaging isn’t about standing out, it’s about standing up to real purchase decisions in the aisle and online. Read on to learn what it takes to design packaging that earns the buy.

NICE PACKAGE, Strategy

Don’t Guess Your Way To An Assortment Strategy.

Every SKU you add is either a growth engine, or dead weight. Too many brands gamble with guesswork, flooding shelves with flavors, formats, and sizes that don’t move. The result? Confused consumers, wasted resources, and retailers questioning your credibility. An effective assortment strategy ensures every product earns its place.

Positioning, Strategy, Design

Winning the Shelf War with Smarter Category Positioning.

Unlock smarter category positioning strategies to win shelf space, boost purchase intent, and outmaneuver competitors in your product category. Read now.

Subscribe to
Nice Package.

A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.