Types.
Shopping With Christy
Why This Sapporo Can Stops Shoppers Cold
A masterclass in shelf impact. From its bold ribbed aluminum structure to its beer-glass silhouette, this single-serve Sapporo can is designed to be noticed and to be picked up. In this video, Christy breaks down how tactile structure and light-catching details turn packaging into a purchase driver. It’s a small can with a big lesson in what makes design work.
Shopping With Christy
This In-Store Display Shows How to Keep a Legacy Brand Thriving
Old El Paso could’ve faded into irrelevance, but instead, in-store displays like this are one reason this legacy brand really has staying power. This retail walk-through spots an in-aisle execution that gets everything right: bold branding, playful claims, and standout visuals that drive appetite.
Shopping With Christy
Why This Apple Packaging Is Hurting The Brand
Shoppers buy produce with their eyes first, and packaging can make or break the decision. In this episode of Shopping With Christy, Christy takes us inside Safeway to show why a bag of miniature apples from Rocket might be losing customers, even though the product itself is exactly what families want.
Shopping With Christy
Here’s why Hidden Valley Launched This Format Extension
Hidden Valley isn’t chasing new households here, they’re engineering more consumption from existing ones. This upside-down squeeze bottle is less about convenience (although it’s certainly a selling point), it’s a buy-rate multiplier. Watch this video to see how performance-led innovation with a clear business case can drive incremental usage without diluting core equity.
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