Topics.
Innovation, Positioning
CPG Product Line Stretching For Increased Market Share.
When Cadbury launched its instant mashed potatoes, we had a clear example of where product line stretching doesn’t work. But, when Dole stretched…
Positioning, Innovation, Strategy
How To Increase Market Performance Through Tangible Repositioning.
Struggling to make your brand repositioning efforts stick? The problem is simple: abstract strategies leading to intangible repositioning will ultimately fall flat. Consumers…
Positioning, Strategy
How to Elevate Performance with a Company Repositioning Strategy.
The last decade has seen seismic shifts in everything from technology to consumer goods. Consumer preferences have evolved—trends such as health-conscious and eco-friendly…
Positioning, Strategy
What Is Brand Repositioning, And Why Does It Matter?
When the existing brand identity starts to lose its spark, companies need a strategic realignment of brand messaging, visual appeal, and value proposition,…
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