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Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Innovation

Why Package-First Innovation is Your Key to Market Success.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

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Positioning

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Positioning, Innovation, Strategy

How to Stretch Your Brand Through A Category Extension.

Learn how to grow your brand into new categories with confidence. Discover smart strategies for successful category extension in the CPG industry.

Positioning, Innovation, Strategy

How to Nail Consumer Positioning For Products In-Retail.

Learn how to create consumer positioning that drives purchase decisions, builds brand relevance, and outperforms on shelf—backed by real shopper insights.

Positioning, Innovation, Design

DTC Packaging Design That Drives Sales and Loyalty.

Discover how strategic DTC packaging design drives loyalty, boosts retention, and turns unboxing into a powerful sales and branding tool.

Positioning, Innovation, Strategy

In-store Messaging Secrets Top Brands Use.

Unlock the in-store messaging strategies top CPG brands use to boost sales and dominate shelf space. Learn how data-driven messaging drives purchase intent and retail success.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.