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Shopping With Christy
Gatorade Extends Into Alkaline Water
Gatorade recently entered the branded water category. Here’s what works, what doesn’t, and what your brand can learn when developing a brand extension. From equity transfer to packaging differentiation, we break down how this launch leverages built-in credibility and whether it delivers clear category understanding.
Shopping With Christy
Why This Is A Missed Opportunity!
Shelf visibility matters more than category familiarity. When a shopper doesn’t instantly understand what a product is, the package has already failed its first job. This example shows a common issue with DTC packaging design when it moves into retail. What works online, small logos, text-led explanations, subtle cues, often collapses on the shelf. In…
Shopping With Christy
Dr Pepper Baked Beans… smart licensing play?
Unexpected brand pairings are one of the fastest ways to stop a shopper mid-aisle, when they make sense. This baked beans SKU does exactly that by borrowing equity from a household-name soda brand and dropping it into a place most people wouldn’t expect to see it. From a food packaging design perspective, the move works…
Shopping With Christy
Clean Design. Smart Moves. But will It convert me into a buyer?
In crowded grocery aisles, attention is earned in seconds. This instant rice package stands out by doing less, not more. The bold numeral serves as the hook, drawing the eye in before the shopper even processes the flavor or format. It’s a smart example of minimalist packaging design working exactly as it should. The restraint…
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