Types.
Shopping With Christy
The Single Packaging Mistake That Could Kill 50% of This Brand’s Sales
Metallic packaging can grab attention, but poor legibility under retail lighting turns bold design into a costly shelf mistake.
Shopping With Christy
Here’s Why Nurri Changed it’s Packaging Design at Costco
Fast-growing brands rarely stay static. What works at launch isn’t always what sustains momentum at scale. This update shows a clear shift in strategy. The original execution leaned heavily into white space and icon-driven cues, signaling nutrition and functionality. It felt clean, but also slightly clinical, closer to kids’ nutrition than adult performance. The new…
NICE PACKAGE, Innovation
7 Steps to Earning Brand Permission When Stretching a Brand.
Learn the 7 proven steps to earn brand permission before stretching your brand. Avoid costly extensions and unlock growth the right way.
Strategy, Design
Strategic Packaging Design for Granola Brands.
Fixing packaging design for granola brands starts with clarity. Discover what drives shelf performance and why most “healthy” packs fail to convert.
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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