Description
Description Attention is shrinking. Shelf time is brutal.
If humans once processed information in minutes and now make decisions in seconds, packaging has to work at the speed of instinct. In a post–social media world, eight seconds is generous. In retail, it’s often less.
That means your pack doesn’t have time to explain itself. It has to signal instantly: what it is, why it matters, and why it’s better. If shoppers can’t process that at a glance, velocity suffers. And without velocity, margins can’t carry the business.
This is why front-of-pack hierarchy, bold claims, and clear categorization aren’t aesthetic choices; they’re survival tactics. Every element must earn its place. Every word must justify the space it takes up.
If you can’t “hit it and quit it” in seconds, you won’t convert. And if you don’t convert, you won’t scale.
Video Transcript 
Christy Lebor is a Partner and Head of Brand Development at SmashBrand, a premier brand development agency championing the FMCG space. With two decades of Fortune 500 CPG experience, Christy harnesses her background from industry titans to infuse brands with a growth trajectory that transitions them from category disruptors to legacy brands.
Her portfolio includes:
Prior to her tenure at SmashBrand, Christy's track record spans various senior management and development roles. Each role has honed her expertise in the intricacies of FMCG, enabling her to cultivate category advantages for brands. From SKU rationalization to directing pivotal innovation stage gates, Christy's acute expertise in FMCG has consistently placed her at the forefront of the industry. Her ability to make incisive, strategically sound decisions has been key in propelling brands to market leadership.
Her philosophy pivots on the principle that timely, relevant data, integrated with brand strategy, is the linchpin for brands aspiring to scale and establish market dominance. At SmashBrand, Christy intricately weaves this philosophy, ensuring brands are not just strategically poised but holistically developed.
Educationally, Christy is equipped with a BBA from The University of Michigan Business School, an MBA from the Kellogg School of Management, and additional prowess in Private Equity and Venture Capital from Harvard Business School.
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