Types.
Shopping With Christy
Here’s What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.
What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form innovation. From Brianna’s and Kraft to Olive Garden and Skinnygirl, you’ll see: Why Hidden Valley commands nearly…
Shopping With Christy
The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know
Eggs are among the most purchased items in grocery stores, which is exactly why brand differentiation is so hard to sustain. When the majority of shelf space is owned by private label, the category signals sameness before a shopper even starts comparing options. In that environment, brand value has to be earned deliberately. What stands…
Shopping With Christy
The In-Store Display Shows How to Keep a Legacy Brand Thriving
We break down how smart visual design and brand modernization keep Old El Paso relevant and retail-ready. What’s a legacy brand you think needs a packaging refresh?
Strategy, Design
Packaging Design for Protein Powder That Actually Sells.
Most protein powder packaging doesn’t lose at shelf because the product is weak. It loses because the packaging creates hesitation. In a category where comparison is ruthless, that pause costs sales. If your protein isn’t converting the way it should, this is why. Keep reading.
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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