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Category Insights
Why Smucker’s Drizzle Bottle Almost Nailed It (But Missed One Sweet Detail)
Strong packaging doesn’t just communicate what a product is; it shapes how it’s used. In this case, the concept of “drizzle” introduces a more refined, intentional way to enjoy a familiar category, shifting from heavy pour to controlled application. That subtle repositioning is what gives the product a more premium feel. From a food packaging…
Strategy, Design
Packaging Design For Personal Care Brands That Build Trust.
Discover how packaging design for personal care brands builds trust, drives purchase, and boosts performance across retail, Amazon, and DTC channels.
Shopping With Christy
Changing consumer behavior is brutally hard.
Why behavior change is hard in CPG. Learn how successful innovations drive growth by asking consumers to make just one simple shift.
Shopping With Christy
We’ve officially been outpaced by goldfish
Consumers decide in seconds. Learn how attention span impacts packaging design, shelf velocity, and sustainable CPG growth.
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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