What We Do
- Get your hands on our monthly newsletter Nice Package!
  
  Each month, we deliver a data-driven newsletter directly to your inbox, unpacking a critical topic in the FMCG & CPG industry.
  
  URL
  This field is for validation purposes and should be left unchanged.
  Email(Required)
  - What We Do
    An integrated, data-driven methodology that drives purchase behavior.
  - Design
    Evidence-based design to hit the right messages and drive purchase.
  - Positioning
    Pragmatic brand strategy focused on what will win vs. competition.
  - Innovation
    Focused innovation for a realistic approach to developing & testing new product ideas.
  - Testing
    Proprietary methodologies that provide actionable insights directly translating to in-market success.
  We integrate strategy, design, and consumer testing to drive sales.
  
  We’ve created an iterative stage-gate process across innovation, positioning, and design to develop consumer brands that perform.
  
  Our methodology integrates expertise from top CPG professionals and award-winning creatives with predictive consumer testing at each stage. This repeatable approach consistently delivers brand growth and measurable market success.
  
  Learn More About What We Do
  Consumer-validated design and packaging that drives sales velocity.
  
  Brand Identity
  
  Packaging Design
  
  Copywriting
  
  Brand Architecture
  
  Structure Design
  
  Club Store Design
  
  E-commerce Assets
  
  Style Guides
  
  Activation Toolkits
  
  Pre-Production
  
  Learn More About Design
  Actionable positioning that drives brand equity and pricing power.
  
  Segmentation
  
  Usage & Attitudes
  
  Growth Target
  
  Retail Audit
  
  Competitive Analysis
  
  Market Mapping
  
  Brand Personality
  
  Value Proposition
  
  Positioning Test
  
  Brand Foundations
  
  Learn More About Positioning
  Integrated innovation development from concept to shelf success.
  
  Innovation Platform
  
  Competitive Audit
  
  New Product Ideation
  
  Idea Screener
  
  Naming
  
  Product Concepts
  
  Packcept Testing
  
  Brand Stretch
  
  Pricing Optimizer
  
  Assortment Planning
  
  Learn More About Innovation
  Modern testing that predicts market performance and minimizes risks.
  
  Product Idea Screen
  
  Brand Stretch
  
  Product Naming
  
  Product Positioning
  
  Usage & Attitudes
  
  Category Baseline
  
  Messaging & Claims
  
  Design Diagnostic
  
  Purchase Intent
  
  Price Optimizer
  
  Learn More About Testing
Work
About You
Insights

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Christy Lebor Portrait

Christy Lebor

Partner/ Strategy
Group Director

Types.

Topics.

Shopping With Christy

Front-of-pack messaging isn’t guesswork. It’s a formula.

What belongs on front of pack? Learn how packaging hierarchy, sequencing, and testing drive clarity, differentiation, and faster shelf decisions.

Shopping With Christy

If Shoppers Can’t Place Your Product In A Second, They’ll Walk.

Why frame of reference matters in product innovation. Learn how repositioning drives clarity, trial, and faster consumer adoption.

Shopping With Christy

Every winning product earns these two things

Learn how to win head and heart at shelf. A breakdown of packaging strategy that drives rational trust and emotional conversion.

Shopping With Christy

Why This Heinz Display Is Driving Me Crazy!

Retail packaging design fail: how upside-down products break brand blocking, disrupt shelf impact, and hurt in-store performance.

←Prev 1 … 3 4 5 6 7 … 181 Next→

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.

CPG product repositioning guide.

CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

1.

Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

Follow Christy on

2.

Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

3.

Don’t miss our Newsletter

Sign up for NICE PACKAGE, our newsletter on packaging design, CPG strategies, and real-world brand performance.