Brand development that increases sales velocity, guaranteed.

Results

Explore Data-Driven
Success Stories.

As a packaging design firm built for outcomes, not opinions, we measure success by market impact, not design awards. Every case study reflects our data-driven approach to strategy, design, and testing, showing how we help CPG brands increase purchase intent, boost sales velocity, and win on shelf.

Positioning, Design, Testing

15% increase in sales velocity for the leader in bloody mary mixes.

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Positioning, Design, Testing

Nulo's redesign drove 34-point lift and stronger shelf presence.

A comprehensive portfolio rebrand led to an impressive 854% increase in revenue over a 3-year period.

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Positioning, Design, Testing

Elevating shelf impact for America's #1 specialty cleaner brand.

Weiman achieved a 7-point lift through our Path To Performance™ process, improving clarity, consistency, and shelf impact.

Weiman packaging design case study showcasing a 7-point lift in purchase intent through data-driven, consumer-validated design.
Positioning, Design, Testing

Transitioning from a leading DTC to winning at retail.

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Positioning, Design, Testing

America’s #1 outdoor cleaning brand gets a shelf-ready upgrade to win new consumers at retail.

New shelf-ready design attracts younger consumers, expands market share, and delivers a 4-point lift in purchase intent.

Insights from winning packaging design case studies, like 30-Seconds, that showcase how iterative testing and design leads to measurable lifts in sales.
Positioning, Design, Testing

Portfolio redesign drives mainstream growth for plant-based leader.

Our stage-gated process improved taste and quality perception and strengthened brand trust, delivering a 9-point increase in purchase intent for Vega.

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Positioning, Design, Testing

Positioning the best-selling Chinese brand for success in mainstream national grocers.

Go behind the scenes with our packaging design case studies to discover how brands like Wei-Chuan achieved measurable lifts in sales.
Positioning, Design, Testing

Outperforming category leaders in both preference and purchase intent.

A packaging design that stands out in a competitive category, appealing to health-conscious parents and delighting kids with a fun, flavorful experience.

Packaging design case studies: Tree Top boosted parent trust and kid appeal with new packaging.
Positioning, Design, Testing

Redesigning a leading DTC brand for expansion into Walmart and national retailers.

Shelf-optimized packaging drove a 13-point lift in purchase intent, surpassing category leaders and accelerating retail performance.

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Positioning, Design, Testing

Redesigned packaging system drives a near 3× lift in purchase intent.

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Positioning, Design, Testing

14PT lift in purchase intent prior to Walmart launch.

Repositioned packaging strengthens shelf impact, improves brand clarity, and drives conversion in national retail.

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Positioning, Design, Testing

Elevating packaging to drive premium perception and unlock mass retail.

Redesigned the packaging system drives a 15PT lift in the crowded skin and sun care category

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Positioning, Design, Testing

Snuggle Puppy becomes Amazon’s #1 pet accessory with 18pt lift.

Packaging design case studies: Snuggle Puppy’s redesign lifted purchase intent by 18 points.
Positioning, Design, Testing

Sunbrella’s consumer brand launch drives 9pt lift in sales, securing retail expansion.

Our Path to Performance™ methodology iteratively developed and validated a consumer-centric brand and packaging system, increasing purchase intent by 9 points vs. category competitors.

Packaging design case studies: Sunbrella reduces shopper friction through redesigned visuals.
Positioning, Design, Testing

Unlocking 38% Distribution Growth and #1 in Category Velocity at Sprouts.

A 25-point lift in purchase intent, driven by streamlined brand architecture that builds consumer trust and simplifies shelf navigation.

See packaging design case studies, like Bioray, that drive results.
Positioning, Design, Testing

Brand positioning and packaging drive 2x sales in 3 months.

Brand And Packaging Design Agency For Brands In The Canned Produce Like Red Gold
Positioning, Design, Testing

30% sales lift after packaging refresh for Yucatan.

A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.

Brand And Packaging Design and Testing For Yucatan Guacamole
Positioning, Design, Testing

Launching a better-for-you protein brand with premium shelf presence.

Outperforming top competitive brands in consumer preference testing, with packaging developed to maximize clarity, distinction, and shelf impact.

Rello better-for-you protein packaging designed by SmashBrand, the packaging design firm behind the brand's premium shelf presence launch.
Innovation: G Fuel logo

Smash created the original G Fuel positioning and brand design, and helped us dominate the market.

Cliff Morgan Chief Executive Officer, G FUEL
Packaging design case studies that convert insights into shelf-stopping visuals.

I’ve worked with SmashBrand on several projects and they always drive big results.

Todd Bellucci CMO
Packaging design case studies showing how great design drives real retail results.

It's the hand-offs between firms where you lose time, money, and those critical insights. SmashBrand solved that issue for us.

Chris Caron Vice President
Packaging design case studies: Purposebuilt Brands

We have worked on several projects with SmashBrand. What has set SmashBrand apart is their fact based approach to making decisions on creative packaging. Their multi-step diagnostic process allows the team to understand consumer preference at a granular level.

Jon Bellante Chief Marketing Officer
Packaging design case studies: Iwon Organics logo in red

SmashBrand's consumer testing approach transformed our packaging design process, eliminating costly market failures and giving us confidence in our final product.

Mark Samuel Founder
Positioning, Design, Testing

Elevated packaging revives its rich culinary roots and regional charm.

Discover packaging design case studies where data-validated design lifts purchase intent and sales velocity.
Positioning, Design, Testing

Maximizing brand appeal leads to increased trial.

Packaging redesign that enhances "balanced energy," boosting trust among women and driving a 13pt lift in purchase intent.

Packaging design case studies showing how strategy, design, and testing drive measurable sales and retailer success.
Positioning, Design, Testing

14-point lift for a fragrance brand breaking through at Walmart.

Fresh Scents brand transformation optimized shelf communication to drive trial across all retail touchpoints.

Packaging Design Case Studies: Fresh Scents packaging redesign led to a 14-point purchase intent lift and laid the foundation for broader consumer adoption.
Positioning, Design, Testing

Brand renovation drives a 17% lift in sales across digital and retail.

Packaging design case studies proving how testing and data-driven design build preference and win shelf space.
Design, Testing

Pack redesign lifts retail and digital performance.

A packaging redesign for an emerging outdoor brand led to an 18pt lift in purchase intent, enhancing both shelf visibility and digital presence.

Packaging design case studies: Groove Life boosts purchase intent and omni-channel visibility.
Positioning, Design, Testing

Establishing G-Fuel as the market leader in gaming energy.

Refreshed packaging that drove a 19pt lift in purchase intent, surpassing the category leader.

Packaging design case studies converting shopper attention into measurable brand growth and purchase intent.
Positioning, Design, Testing

Packaging redesign leads to 25% expansion in retail distribution including Kroger and HEB.

Kalera packaging design case study shows how “clean lettuce” drove growth and retail wins.
Positioning, Design, Testing

Incremental lift for an innovator in drain protection.

helping TubShroom maintain leadership and expand relevance with the next wave of DIY consumers.

Dive into our packaging design case studies to discover how strategy, design, and testing drive increased purchase intent for top CPG brands.
Positioning, Design, Testing

12-point lift for a rapidly scaling brand in pet.

Unlocking growth opportunities in mass retail, specialty pet stores, and national grocery channels.

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Positioning, Design, Testing

9PT lift in purchase intent for an emerging better-for-you snack brand.

Packaging Design Case Studies: Todd's Better Snacks Packaging
Positioning, Design, Testing

Increasing category share for a ultra-premium whiskey brand.

Line extension to compete against premium bourbon whiskey brands leads to a 16% greater share with premium spirit shoppers.

Packaging Design Case Studies: WhistlePig Packaging
Positioning, Design, Testing

Positioning a category innovator for channel & international expansion.

Strategic design system built to create category distinction and drive trial among quality-first pet parents in broader markets.

Packaging Design Case Studies: SquarePet Packaging Close-up
Positioning, Design, Testing

29PT greater purchase intent over category leader Liquid I.V.

Packaging Design Case Studies: Tailwind packaging
Positioning, Design, Testing

Launching with immediate credibility in the hydration category.

High-performance branding and flavor forward packaging positions Gut Hydrations as a credible newcomer.

A close-up shot of Gut Hydrations packaging
Positioning, Design, Testing

Brand innovation from a category leader in animal nutrition.

42PT purchase intent for Kreamer Feed’s sub-brand, launched by Tractor Supply’s former Rookie of the Year to engage modern homesteaders.

Packaging Design Case Studies: Kreamer Feeds sub-brand Feather & Tail packaging
Positioning, Design, Testing

Category disruptor redefines relief in a stale OTC category

Packaging Design Case Studies: Anything Butt packaging
Positioning, Design, Testing

Creating a pet supplement brand for a Fast-Growing pet products company.

Shelf-optimized packaging drives a 16-point lift in purchase intent over the category leader, establishing Wildpaw as a breakout challenger.

Packaging Design Case Studies: WildPaw shelf-optimized packaging
Positioning, Design, Testing

Packaging Renovation for a Premium water brand pursuing greater market share.

Evamor’s redesigned packaging drove a 3x lift in purchase intent and 2x increase in shelf attention, unlocking distribution at 7-Eleven and Kroger.

Packaging Design Case Studies: Evamor
Positioning, Design, Testing

Repositioning a premium automotive care brand for global growth in the detailing category.

Image of Feynlab renovated packaging design.
Positioning, Design, Testing

Launching Rythm’s first beverage line for new occasions and broader consumer adoption

Brand extension into THC beverages with packaging that engages new segments and drives expanded usage moments.

An image of Rythm cannabis drink packaging options, including standalone cans and 4-packs.

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