Packaging renovation elevates brand and boosts sales.
Promescent, the leader in men’s sexual wellness for mass retail, faced a critical challenge: their patented delay spray, accounting for 80% of sales, struggled to stand out in a crowded market. As they expanded from direct-to-consumer to retail channels, they needed a packaging redesign that would capture attention, build trust, and clearly communicate benefits in the brief moments consumers spend at the shelf.
Through extensive consumer testing and strategic positioning around the concept “Become a better lover,” the redesign improved shelf visibility, enhanced communication of clinically proven efficacy, and created clear distinction from competitors.
Our data-driven approach led to a 12-point increase in purchase intent, driving a 17% sales increase across online and retail channels. The Promescent case demonstrates how consumer-centric design can transform market performance, even in sensitive categories, by aligning closely with both business objectives and shopper needs.
